Top MCP Servers for SEO

MCP (Model Context Protocol) servers are transforming how SEO professionals work by connecting AI assistants directly to SEO tools and data sources. Instead of copy-pasting reports, you can now ask Claude or ChatGPT natural language questions about your SEO data and get actionable insights instantly.

Why Use MCP for SEO?

MCP servers eliminate the friction between your SEO tools and AI. Key benefits include:

• Real-time data analysis without manual exports
• Natural language queries for complex SEO metrics
• Automated workflows combining multiple data sources
• Faster competitive analysis and keyword research

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Ahrefs MCP

Features: Official Ahrefs MCP server with remote connection support. Works with Claude, ChatGPT, Microsoft Copilot Studio, and other MCP clients.

Capabilities:

• Rank tracking and keyword research
• Competitor analysis and backlink profiles
• Search volume and keyword difficulty data
• Content gap analysis
• Batch domain analysis

Pricing: Requires Ahrefs subscription (Starter, Advanced, Enterprise plans). Free Webmaster Tools available for site owners.

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DataForSEO MCP

Features: Comprehensive SEO data API serving 750+ SEO software companies. Official MCP server with Docker support and extensive documentation.

Capabilities:

• SERP API for Google, Bing, Yahoo, and Baidu
• Keyword data with search volume, CPC, and difficulty
• Backlinks API with referring domains analysis
• On-Page API for website audits
• Domain analytics and traffic estimates
• Business data API

Pricing: Pay-as-you-go API credits. Free trial available.

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Semrush MCP

Features: Provides secure access to Semrush's public APIs for SEO data, traffic analysis, and market data.

Capabilities:

• Keyword research and rankings
• Traffic and market data analysis
• Competitor intelligence
• Domain overview

Pricing: Requires Semrush subscription. Free trial available.

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SE Ranking MCP

Features: Official SE Ranking MCP server with Docker support. Works with Claude, Gemini, ChatGPT. Includes ready-to-use prompt templates.

Capabilities:

• Domain Overview (organic/paid visibility)
• Keyword Movements (gained/lost/moved keywords)
• Related & Similar Keywords
• AI Overview (AIO) visibility tracking
• Backlinks analysis
• Competitor research

Pricing: Requires SE Ranking subscription

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SEO Research MCP

Features: Educational tool powered by Ahrefs data, designed for IDE integration (Cursor, VS Code, Claude Desktop).

Capabilities:

• Competitor backlink research
• Keyword ideas generation
• Traffic pattern analysis
• Keyword difficulty checking

Pricing: Free and open-source (educational use)

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Coupler.io MCP

Features: No-code data integration platform connecting 70+ business applications. Exposes completed data flows as queryable SQLite databases.

Capabilities:

• Direct database access via natural language
• Schema discovery and metadata retrieval
• Pre-processed SEO datasets from GSC, GA, and more
• Flow-based data organization

Pricing: Free tier available. Paid plans: Starter, Active, Pro, Business.

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FetchSERP MCP

Features: Multi-engine SERP analysis covering Google, Bing, Yahoo, and DuckDuckGo.

Capabilities:

• SEO analysis across multiple search engines
• SERP data retrieval
• Web scraping capabilities
• Keyword research and backlink analysis
• Domain intelligence

Pricing: 250 free credits for new users. API-based pricing for additional usage.

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SEO LinkMap MCP

Features: Transforms SEO analytics into conversational queries with statistical rigor.

Capabilities:

• SERP correlation analysis
• PageRank calculations
• Competitor backlink profiles
• Technical performance metrics
• Data-driven optimization recommendations

Pricing: Contact for pricing

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Bing Webmaster Tools MCP

Features: 40+ specialized tools for Bing SEO management.

Capabilities:

• Site management and traffic analysis
• Crawling diagnostics
• URL submission and sitemap management
• Keyword research for Bing
• Link analysis

Pricing: Free (requires Bing Webmaster Tools account)

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