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Codex SEO - SEO Audit Skill Suite for Codex

Codex-first SEO analysis suite with 1 orchestrator skill, 26 specialist workflows, 24 TOML agent profiles, MCP/API extensions, deterministic headless runners, and premium audit report generation.

Codex SEO is a Codex-native port of AgriciDaniel/claude-seo, synchronized to upstream main at a9cf338 and adapted for Codex skills, Codex plugins, TOML agents, shared cache artifacts, and repeatable local/API execution.

It covers technical SEO, on-page analysis, content quality, E-E-A-T, schema markup, image optimization, sitemap architecture, Core Web Vitals, GEO/AEO for AI search, backlinks, local SEO, maps intelligence, Google APIs, semantic clustering, SXO, drift monitoring, e-commerce SEO, hreflang, FLOW prompts, DataForSEO, Firecrawl, and Gemini/nanobanana image workflows.

Contents

• Status
• Install
• Quick Start
• Visual Overview
• Commands
• Features
• Extensions
• Headless/API Usage
• Architecture
• Verification
• Requirements
• Credentials And Cache
• Security
• Uninstall
• Contributing
• Related Projects
• Credits
• Attribution

Status

• Repository visibility: public.
• Current release: v1.9.6-codex.5.
• Installer default ref: v1.9.6-codex.5.
• Latest local validation: 52 tests passing, full installed smoke suite passing, demo readiness passing.
• Runtime credentials stay outside the repo under Codex/local config paths.
• Discovery topics: codex, codex-cli, codex-skills, seo, ai-seo, ai-search, technical-seo, generative-engine-optimization, core-web-vitals, schema-markup, local-seo, ecommerce-seo, content-strategy, google-search-console, dataforseo, mcp, python, automation, marketing-automation, open-source.

Install

One-Line Install

curl -fsSL https://raw.githubusercontent.com/AgriciDaniel/codex-seo/v1.9.6-codex.5/install.sh | bash

Windows:

irm https://raw.githubusercontent.com/AgriciDaniel/codex-seo/v1.9.6-codex.5/install.ps1 | iex

Review Before Installing

git clone https://github.com/AgriciDaniel/codex-seo.git
cd codex-seo
bash install.sh

Windows:

git clone https://github.com/AgriciDaniel/codex-seo.git
cd codex-seo
powershell -ExecutionPolicy Bypass -File .\install.ps1

The installer copies the skill suite into ~/.codex/skills/, installs TOML agents into ~/.codex/agents/, creates a Python virtualenv at ~/.codex/skills/seo/.venv/, installs core runtime dependencies, attempts optional capability groups, and verifies the runtime.

Installer Overrides

CODEX_HOME=~/.codex \
CODEX_SEO_REPO=https://github.com/AgriciDaniel/codex-seo \
CODEX_SEO_REF=v1.9.6-codex.5 \
bash install.sh

Variable	Purpose
CODEX_HOME	Alternate Codex home. Defaults to ~/.codex.
CODEX_SEO_REPO	Git URL, fork URL, or local repository path.
CODEX_SEO_REF	Branch, tag, or commit. Defaults to v1.9.6-codex.5.
CODEX_SEO_SKIP_PLAYWRIGHT_BROWSER=1	Skip Chromium install for visual/PDF workflows.
CODEX_SEO_PLAYWRIGHT_WITH_DEPS=1	Ask Playwright to install system dependencies where supported.

Quick Start

Restart Codex after installation. Then ask naturally; a /seo command is not required:

Do a full SEO check on https://example.com following best practices.

Review this page for schema, Core Web Vitals, image SEO, and AI search readiness.

Create an SEO strategy and content roadmap for a local dental clinic.

Command-style prompts also work:

/seo audit https://example.com
/seo technical https://example.com
/seo schema https://example.com
/seo dataforseo serp "best seo tools"

Visual Overview

Codex SEO is designed as a Codex-first routing layer: the user can ask naturally, the orchestrator selects the right specialist workflow, and deterministic runners write repeatable artifacts instead of relying on invisible chat-only output.

%%{init: {"theme":"base","themeVariables":{"background":"#05080d","primaryColor":"#07131c","primaryTextColor":"#f5fbff","primaryBorderColor":"#00d7e6","lineColor":"#00d7e6","secondaryColor":"#06222a","tertiaryColor":"#ff9f1c","edgeLabelBackground":"#05080d","fontFamily":"Inter, ui-sans-serif, system-ui, sans-serif"}}}%%
flowchart LR
  user["User prompt<br/>natural language or /seo"] --> orchestrator["skills/seo/SKILL.md<br/>main orchestrator"]
  orchestrator --> cache[".seo-cache<br/>shared evidence"]
  orchestrator --> skills["26 specialist<br/>SEO workflows"]
  skills --> agents["24 TOML agents<br/>parallel analysis slices"]
  skills --> scripts["scripts/<br/>deterministic runners"]
  scripts --> output["output/<br/>Markdown, JSON, HTML, PDF"]
  cache --> skills
  class user,orchestrator accent
  class cache,scripts data
  class output output
  classDef default fill:#07131c,stroke:#00d7e6,color:#f5fbff,stroke-width:1.4px
  classDef accent fill:#10151a,stroke:#ff9f1c,color:#fff7ed,stroke-width:2px
  classDef data fill:#06222a,stroke:#21e6c1,color:#ecfeff,stroke-width:1.5px
  classDef output fill:#15101a,stroke:#ff9f1c,color:#fff7ed,stroke-width:1.8px

Commands

Prompt	Purpose
/seo audit <url>	Full site audit with specialist routing and premium report support
/seo page <url>	Deep single-page SEO analysis
/seo technical <url>	Crawlability, indexability, security, JavaScript, CWV
/seo content <url>	E-E-A-T, helpfulness, readability, AI citation readiness
/seo schema <url>	Structured data detection, validation, and JSON-LD generation
/seo images <url>	Alt text, image weight, formats, metadata, image SERP opportunities
/seo sitemap <url>	XML sitemap discovery, quality gates, generation guidance
/seo geo <url>	AI Overviews, ChatGPT, Perplexity, llms.txt, citability
/seo performance <url>	Core Web Vitals, Lighthouse-oriented performance signals
/seo visual <url>	Screenshots, mobile rendering, above-the-fold analysis
/seo plan <business-type>	Strategic SEO roadmap and content plan
/seo programmatic <url>	Programmatic SEO risk and scale planning
/seo competitor-pages <url>	Comparison and alternatives page opportunities
/seo hreflang <url>	International SEO, locale validation, content parity
/seo local <url>	Local SEO, GBP signals, NAP, citations, reviews
/seo maps <command>	Geo-grid, GBP audit, review intelligence, local maps signals
/seo google <command>	GSC, PageSpeed, CrUX, Indexing API, GA4 workflows
/seo backlinks <url>	Backlink profile summary and source-tier detection
/seo cluster <keyword>	SERP-based topic clustering and hub-spoke planning
/seo sxo <url>	Search Experience Optimization, intent/page-type fit
/seo drift baseline <url>	Capture an SEO baseline before changes
/seo drift compare <url>	Compare current SEO signals against a baseline
/seo ecommerce <url>	Product SEO, marketplace visibility, product schema
/seo flow <stage>	FLOW framework prompts for Find, Leverage, Optimize, Win
/seo dataforseo <command>	Live SERP, keyword, backlink, content, and AI visibility data
/seo firecrawl <command>	JS-rendered crawling and site mapping via Firecrawl
/seo image-gen <use-case>	OG images, hero images, product visuals, infographics

Full command details live in docs/COMMANDS.md.

Features

Full Audit Pipeline

• Detects site/business type.
• Runs technical, content, schema, sitemap, performance, visual, GEO, image, and on-page analysis.
• Adds conditional specialists for local, maps, Google APIs, backlinks, clusters, SXO, drift, and e-commerce.
• Writes markdown reports, JSON summaries, cache artifacts, and optional premium HTML/PDF output.

%%{init: {"theme":"base","themeVariables":{"background":"#05080d","primaryColor":"#07131c","primaryTextColor":"#f5fbff","primaryBorderColor":"#00d7e6","lineColor":"#00d7e6","secondaryColor":"#06222a","tertiaryColor":"#ff9f1c","edgeLabelBackground":"#05080d","fontFamily":"Inter, ui-sans-serif, system-ui, sans-serif"}}}%%
flowchart TD
  request["Audit request"] --> detect["Detect site type<br/>business model and context"]
  detect --> core["Core audit specialists"]
  core --> technical["Technical"]
  core --> content["Content"]
  core --> schema["Schema"]
  core --> sitemap["Sitemap"]
  core --> geo["GEO / AI search"]
  core --> images["Images"]
  core --> performance["Performance"]
  core --> visual["Visual"]
  detect --> conditional["Conditional specialists"]
  conditional --> local["Local / Maps"]
  conditional --> backlinks["Backlinks"]
  conditional --> google["Google APIs"]
  conditional --> ecommerce["E-commerce"]
  conditional --> drift["Drift"]
  technical --> report["Unified SEO report"]
  content --> report
  schema --> report
  sitemap --> report
  geo --> report
  images --> report
  performance --> report
  visual --> report
  local --> report
  backlinks --> report
  google --> report
  ecommerce --> report
  drift --> report
  report --> artifacts["SUMMARY.json<br/>FULL-AUDIT-REPORT.md<br/>ACTION-PLAN.md<br/>optional HTML/PDF"]
  class request,detect accent
  class core,conditional data
  class report,artifacts output
  classDef default fill:#07131c,stroke:#00d7e6,color:#f5fbff,stroke-width:1.4px
  classDef accent fill:#10151a,stroke:#ff9f1c,color:#fff7ed,stroke-width:2px
  classDef data fill:#06222a,stroke:#21e6c1,color:#ecfeff,stroke-width:1.5px
  classDef output fill:#15101a,stroke:#ff9f1c,color:#fff7ed,stroke-width:1.8px

Technical SEO

• Robots.txt, sitemap discovery, canonical checks, indexability, URL hygiene.
• Security headers, JavaScript rendering risk, mobile basics, IndexNow.
• Core Web Vitals with INP, LCP, CLS, FCP, TTFB, and PageSpeed/CrUX integrations where available.

Content, GEO, And SXO

• E-E-A-T and helpful content signals.
• AI citation readiness, answer-first formatting, entity clarity, llms.txt support.
• Search experience analysis: page type, user stories, persona fit, intent mismatch.

Structured Data

• JSON-LD extraction and validation.
• Schema recommendations for Organization, LocalBusiness, Product, Article, FAQ, Breadcrumb, and related types.
• Generated schema artifacts for downstream use.

Local, Maps, And E-Commerce SEO

• Local SEO signals, GBP readiness, citations, reviews, NAP consistency.
• Maps intelligence via free sources and DataForSEO when configured.
• Product schema, marketplace endpoints, merchant visibility, and e-commerce template checks.

Drift Monitoring

• Capture SEO-critical baselines.
• Compare deployments or page changes.
• Track title, meta, headings, canonical, schema, robots, links, and content deltas.

%%{init: {"theme":"base","themeVariables":{"background":"#05080d","primaryColor":"#07131c","primaryTextColor":"#f5fbff","primaryBorderColor":"#00d7e6","lineColor":"#00d7e6","actorBkg":"#07131c","actorBorder":"#00d7e6","actorTextColor":"#f5fbff","actorLineColor":"#21e6c1","signalColor":"#21e6c1","signalTextColor":"#f5fbff","labelBoxBkgColor":"#10151a","labelTextColor":"#f5fbff","noteBkgColor":"#10151a","noteTextColor":"#f5fbff","activationBkgColor":"#06222a","activationBorderColor":"#ff9f1c","fontFamily":"Inter, ui-sans-serif, system-ui, sans-serif"}}}%%
sequenceDiagram
  participant Before as Baseline
  participant Runner as Drift runner
  participant After as Current page
  participant Cache as .seo-cache
  participant Report as Drift report
  Before->>Runner: Capture titles, metas, canonicals, schema, headings
  Runner->>Cache: Store baseline snapshot
  After->>Runner: Re-check current SEO signals
  Cache->>Runner: Load prior snapshot
  Runner->>Report: Write changed, missing, and regressed signals

Deterministic Runners

• scripts/run_skill_workflow.py standardizes output for every user-invokable workflow.
• scripts/run_api_smoke_suite.py runs all supported workflows in one pass.
• Setup-required workflows return structured fallback results instead of pretending live data exists.

Extensions

Extension	Skill	Setup	Notes
DataForSEO	seo-dataforseo, seo-maps, seo-ecommerce, seo-cluster	./extensions/dataforseo/install.sh	Live SERP, keyword, backlinks, on-page, content, business data, AI visibility
Google APIs	seo-google, seo-performance	python scripts/google_auth.py --setup	PageSpeed, CrUX, GSC, URL Inspection, Indexing API, GA4
Firecrawl	seo-firecrawl	./extensions/firecrawl/install.sh	JS-rendered crawl, scrape, site map
Banana / Gemini	seo-image-gen	./extensions/banana/install.sh	AI image generation through nanobanana-mcp

Optional integrations enrich the same workflow surface. If credentials or MCP servers are missing, wrappers return setup_required or mcp_configured states with no fabricated live data.

%%{init: {"theme":"base","themeVariables":{"background":"#05080d","primaryColor":"#07131c","primaryTextColor":"#f5fbff","primaryBorderColor":"#00d7e6","lineColor":"#00d7e6","secondaryColor":"#06222a","tertiaryColor":"#ff9f1c","edgeLabelBackground":"#05080d","fontFamily":"Inter, ui-sans-serif, system-ui, sans-serif"}}}%%
flowchart LR
  codex["Codex SEO workflows"] --> local["Local evidence<br/>HTML, robots, sitemaps, screenshots"]
  codex --> dfs["DataForSEO MCP<br/>SERP, keywords, backlinks, maps"]
  codex --> google["Google APIs<br/>GSC, PageSpeed, CrUX, GA4"]
  codex --> firecrawl["Firecrawl MCP<br/>JS crawl and site maps"]
  codex --> banana["Gemini / nanobanana<br/>SEO image assets"]
  local --> artifacts["Reports and .seo-cache"]
  dfs --> artifacts
  google --> artifacts
  firecrawl --> artifacts
  banana --> artifacts
  class codex accent
  class local,dfs,google,firecrawl,banana data
  class artifacts output
  classDef default fill:#07131c,stroke:#00d7e6,color:#f5fbff,stroke-width:1.4px
  classDef accent fill:#10151a,stroke:#ff9f1c,color:#fff7ed,stroke-width:2px
  classDef data fill:#06222a,stroke:#21e6c1,color:#ecfeff,stroke-width:1.5px
  classDef output fill:#15101a,stroke:#ff9f1c,color:#fff7ed,stroke-width:1.8px

Demo readiness:

python scripts/demo_readiness.py --target https://example.com --live-apis --workflows --json

One low-depth DataForSEO proof:

python scripts/demo_readiness.py --target https://example.com --live-apis --live-serp --serp-keyword "seo tools" --json

Headless/API Usage

Run a single workflow:

python scripts/run_skill_workflow.py --skill seo-technical https://example.com --json
python scripts/run_skill_workflow.py --skill seo-google https://example.com --json
python scripts/run_skill_workflow.py --skill seo-dataforseo https://example.com --json

Run the full smoke suite:

python scripts/run_api_smoke_suite.py https://example.com --json

Verify environment:

python scripts/verify_environment.py --target https://example.com --json

Bootstrap a clean runtime:

python scripts/bootstrap_environment.py --venv .venv --json

Artifacts are written to output/. Shared project cache is written to .seo-cache/. Both are ignored by git.

%%{init: {"theme":"base","themeVariables":{"background":"#05080d","primaryColor":"#07131c","primaryTextColor":"#f5fbff","primaryBorderColor":"#00d7e6","lineColor":"#00d7e6","secondaryColor":"#06222a","tertiaryColor":"#ff9f1c","edgeLabelBackground":"#05080d","fontFamily":"Inter, ui-sans-serif, system-ui, sans-serif"}}}%%
flowchart LR
  cli["run_skill_workflow.py<br/>single workflow"] --> json["JSON result"]
  cli --> markdown["Markdown report"]
  cli --> cacheWrite[".seo-cache update"]
  suite["run_api_smoke_suite.py<br/>all workflows"] --> json
  suite --> outputRoot["output/api-smoke-*"]
  verify["verify_environment.py"] --> readiness["ready / setup_required<br/>capability status"]
  markdown --> outputRoot
  json --> outputRoot
  cacheWrite --> cache[".seo-cache"]
  class cli,suite,verify accent
  class cacheWrite,readiness data
  class json,markdown,outputRoot,cache output
  classDef default fill:#07131c,stroke:#00d7e6,color:#f5fbff,stroke-width:1.4px
  classDef accent fill:#10151a,stroke:#ff9f1c,color:#fff7ed,stroke-width:2px
  classDef data fill:#06222a,stroke:#21e6c1,color:#ecfeff,stroke-width:1.5px
  classDef output fill:#15101a,stroke:#ff9f1c,color:#fff7ed,stroke-width:1.8px

Architecture

The repository separates Codex-facing instructions, deterministic runtime code, optional provider setup, and validation contracts. That keeps the skill system usable in chat, installable as a suite, and testable from CI/API workflows.

%%{init: {"theme":"base","themeVariables":{"background":"#05080d","primaryColor":"#07131c","primaryTextColor":"#f5fbff","primaryBorderColor":"#00d7e6","lineColor":"#00d7e6","secondaryColor":"#06222a","tertiaryColor":"#ff9f1c","edgeLabelBackground":"#05080d","fontFamily":"Inter, ui-sans-serif, system-ui, sans-serif"}}}%%
flowchart TB
  manifest[".codex-plugin/plugin.json"] --> skillsRoot["skills/"]
  skillsRoot --> orchestrator["seo/SKILL.md<br/>routing and orchestration"]
  skillsRoot --> specialists["seo-*/SKILL.md<br/>specialist workflows"]
  agentsDir["agents/seo-*.toml"] --> specialists
  scriptsDir["scripts/<br/>deterministic runners"] --> specialists
  extensionsDir["extensions/<br/>optional MCP setup"] --> specialists
  references["skills/seo/references/<br/>thresholds and shared contracts"] --> specialists
  specialists --> cacheDir[".seo-cache/<br/>cross-skill memory"]
  specialists --> outputDir["output/<br/>reports and artifacts"]
  testsDir["tests/<br/>contract and smoke coverage"] --> manifest
  testsDir --> skillsRoot
  testsDir --> scriptsDir
  class manifest,orchestrator accent
  class skillsRoot,specialists,agentsDir,scriptsDir,extensionsDir,references,testsDir data
  class cacheDir,outputDir output
  classDef default fill:#07131c,stroke:#00d7e6,color:#f5fbff,stroke-width:1.4px
  classDef accent fill:#10151a,stroke:#ff9f1c,color:#fff7ed,stroke-width:2px
  classDef data fill:#06222a,stroke:#21e6c1,color:#ecfeff,stroke-width:1.5px
  classDef output fill:#15101a,stroke:#ff9f1c,color:#fff7ed,stroke-width:1.8px

codex-seo/
├── .codex-plugin/plugin.json        # Codex plugin manifest
├── skills/
│   ├── seo/SKILL.md                 # Main orchestrator
│   └── seo-*/SKILL.md               # 26 specialist workflows
├── agents/                          # 24 Codex TOML agent profiles
├── scripts/                         # Deterministic runners and API helpers
├── extensions/
│   ├── dataforseo/                  # DataForSEO MCP setup and docs
│   ├── firecrawl/                   # Firecrawl MCP setup and docs
│   └── banana/                      # Gemini/nanobanana image generation setup
├── hooks/                           # Quality-gate hooks
├── schema/                          # Schema.org templates
├── docs/                            # Architecture, commands, installation, MCP, demo
└── tests/                           # Contract and workflow tests

Design principles:

• skills/ is the source of truth.
• skills/seo/SKILL.md routes natural-language SEO requests.
• TOML agents are Codex-native and mirror specialist workflows.
• Runtime credentials stay in ~/.config/codex-seo/ or ~/.codex/settings.json.
• Legacy claude-seo config/cache paths are read only as migration fallback.

More detail: docs/ARCHITECTURE.md.

Verification

Local release gate:

python -m pytest tests/
bash -n install.sh uninstall.sh
python -m compileall -q scripts hooks
python scripts/run_api_smoke_suite.py https://example.com --json

PowerShell parse check:

$files = Get-ChildItem -Recurse -Filter *.ps1
foreach ($f in $files) {
  $tokens = $null
  $errs = $null
  [System.Management.Automation.Language.Parser]::ParseFile($f.FullName, [ref]$tokens, [ref]$errs) > $null
  if ($errs.Count) { $errs; exit 1 }
}

Current GitHub CI runs:

• dependency install
• shell syntax checks
• Python compile checks
• --help checks for runner scripts
• python -m pytest tests/
• contract smoke checks for MCP-aware workflows

Requirements

• Codex CLI with local skills support
• Python 3.10+
• Git
• Optional: Playwright Chromium for screenshots and PDF reports
• Optional: DataForSEO account for live SEO data
• Optional: Google API credentials for PageSpeed/CrUX/GSC/GA4
• Optional: Firecrawl API key for JS-rendered crawling
• Optional: Google AI API key for Gemini/nanobanana image generation

Credentials And Cache

Codex SEO writes new local credentials and state to Codex-specific paths:

• ~/.codex/settings.json for MCP server configuration
• ~/.config/codex-seo/ for API configs and cost ledgers
• ~/.cache/codex-seo/ for runtime caches
• .seo-cache/ inside the active project for cross-skill summaries

Legacy ~/.config/claude-seo/ and ~/.cache/claude-seo/ paths are read only as migration fallback. Do not commit .seo-cache/, output/, .mcp.json, .env, OAuth tokens, service accounts, or provider keys.

Security

• URL-aware scripts block private, loopback, reserved, multicast, unspecified, and metadata hosts.
• Credential setup writes outside tracked repo files.
• Sensitive local settings are expected to use 0600 file permissions.
• DataForSEO calls use cost guardrails through scripts/dataforseo_costs.py.
• Report vulnerabilities through SECURITY.md.

Uninstall

bash uninstall.sh

Windows:

powershell -ExecutionPolicy Bypass -File .\uninstall.ps1

Contributing

Use CONTRIBUTING.md for local setup and validation, CODE_OF_CONDUCT.md for project standards, SECURITY.md for vulnerability reporting, and CREDITS.md for project credits. Agent-facing project context is also available in llms.txt.

Related Projects

• claude-seo - original Claude Code SEO skill suite
• claude-blog - blog creation and optimization skill ecosystem
• claude-ads - paid advertising audit skill suite
• flow - evidence-led SEO framework for AI search
• wp-mcp-ultimate - WordPress MCP server

Credits

Special thanks to avalonreset for making the Codex conversion possible and for creating the initial Codex SEO version that this repository builds on.

Attribution

Original project and concept by AgriciDaniel in claude-seo. This Codex port preserves upstream SEO capabilities and adapts the runtime for Codex skills, TOML agents, plugin discovery, cache sharing, MCP extension setup, and API-safe wrappers.

Codex SEO is released under the MIT License. FLOW prompt references retain their upstream attribution and licensing notices where included.