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io.github.houtini-ai/seo-crawler-mcp

Name: io.github.houtini-ai/seo-crawler-mcp
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Crawl and analyse websites for SEO errors using Crawlee with SQLite storage

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SEO Crawler MCP - Website Crawler & SEO Analyzer for LLMs

Crawl and analyse your website for errors and issues that probably affect your site's SEO

I wanted to build on my experience working with the MCP protocol SDK to see just how far we can extend an AI assistant's capabilities. I decided that I'd quite like to build a crawler to check my site's "technical SEO" health and came across Crawlee - which seemed like the ideal library to base the crawl component of my MCP.

What's interesting is that MCP usually indicates a server connection of some sort. This is not so with SEO Crawler MCP. The MCP protocol is probably more powerful than I realised - this is a self-contained application wrapped in the MCP SDK that handles everything locally:

Smart request scheduling and queue management
Automatic retry logic and error handling
Respectful crawling with configurable delays
Memory-efficient streaming for large sites
Better-SQLite3 embedded database storing every crawled page's HTML, metadata, headers, link relationships, and site structure
Custom SQL analysis engine with 25+ specialised queries detecting content issues, technical SEO problems, security vulnerabilities, and optimisation opportunities

Claude (or your AI assistant of choice) can orchestrate this entire stack through simple function calls. The crawl runs asynchronously, stores everything in SQLite, and then Claude can query that data through natural language - "analyse this crawl for seo opportunities" or "report on internal broken links" - and the MCP server translates that into sophisticated SQL analysis.

You can also run crawls directly from the terminal - perfect for large sites or background processing. The CLI mode lets you run a crawl, get the output directory, and then hand that over to Claude for AI-powered analysis via the MCP tools.

Credits

The core crawling architecture is inspired by the logic and patterns from the LibreCrawl project. We've adapted their proven crawling methodology for use within the MCP protocol whilst adding comprehensive SEO analysis capabilities.

Installation

For Beginners

If you're new to MCP servers, I'd recommend reading these first:

I'd also suggest installing Desktop Commander first - it's useful for working with the crawl output files. See the Desktop Commander setup guide for details.

Quick Install (NPX)

Add this to your Claude Desktop config file:

Windows: C:\Users\[YourName]\AppData\Roaming\Claude\claude_desktop_config.json
Mac: ~/Library/Application Support/Claude/claude_desktop_config.json

{
  "mcpServers": {
    "seo-crawler-mcp": {
      "command": "npx",
      "args": ["-y", "@houtini/seo-crawler-mcp"],
      "env": {
        "OUTPUT_DIR": "C:\\seo-audits"
      }
    }
  }
}

Restart Claude Desktop. Four tools will be available:

seo-crawler-mcp:run_seo_audit
seo-crawler-mcp:analyze_seo
seo-crawler-mcp:query_seo_data
seo-crawler-mcp:list_seo_queries

Development Install

cd C:\MCP\seo-crawler-mcp
npm install
npm run build

Then use the local path in your config:

{
  "mcpServers": {
    "seo-crawler-mcp": {
      "command": "node",
      "args": ["C:\\MCP\\seo-crawler-mcp\\build\\index.js"],
      "env": {
        "OUTPUT_DIR": "C:\\seo-audits",
        "DEBUG": "false"
      }
    }
  }
}

Environment Variables:

OUTPUT_DIR: Directory where crawl results are saved (required)
DEBUG: Set to "true" to enable verbose debug logging (optional, default: "false")

CLI Usage for Local Development:

When running the CLI from a local build (not installed via npm), use node directly:

# Run crawl
node C:\MCP\seo-crawler-mcp\build\cli.js crawl https://example.com --max-pages=20

# Analyze results
node C:\MCP\seo-crawler-mcp\build\cli.js analyze C:\seo-audits\example.com_2026-02-02_abc123

# List queries
node C:\MCP\seo-crawler-mcp\build\cli.js queries --category=critical

CLI Mode (Terminal Usage)

For large crawls or background processing, you can run crawls directly from the terminal.

Note: These examples use npx for globally installed packages. For local development, see the "Development Install" section above. } } } }


---

## CLI Mode (Terminal Usage)

For large crawls or background processing, you can run crawls directly from the terminal:

### Run a Crawl

```bash
# Basic crawl
npx @houtini/seo-crawler-mcp crawl https://example.com

# Large crawl with custom settings
npx @houtini/seo-crawler-mcp crawl https://example.com --max-pages=5000 --depth=5

# Using Googlebot user agent
npx @houtini/seo-crawler-mcp crawl https://example.com --user-agent=googlebot

Quick Analysis

# Show summary statistics
npx @houtini/seo-crawler-mcp analyze C:/seo-audits/example.com_2026-02-01_abc123

# Detailed JSON output
npx @houtini/seo-crawler-mcp analyze C:/seo-audits/example.com_2026-02-01_abc123 --format=detailed

List Available Queries

# All queries
npx @houtini/seo-crawler-mcp queries

# Security queries only
npx @houtini/seo-crawler-mcp queries --category=security

# Critical priority queries
npx @houtini/seo-crawler-mcp queries --priority=CRITICAL

Workflow: Terminal + Claude

Run large crawl from terminal (runs in background, can close terminal)

npx @houtini/seo-crawler-mcp crawl https://bigsite.com --max-pages=5000

Get the output path from the crawl results

Output Path: C:\seo-audits\bigsite.com_2026-02-02T10-15-30_abc123

In Claude Desktop, analyze with AI

Analyze the crawl at C:\seo-audits\bigsite.com_2026-02-02T10-15-30_abc123
Show me the critical issues
What are the biggest SEO problems?
Give me a detailed report on broken internal links

This workflow is perfect for:

Large sites (1000+ pages) where you want the crawl to run overnight
Multiple sites you want to crawl in batch
Automated crawling via cron jobs or scheduled tasks
Keeping terminal-based workflow whilst using Claude for intelligent analysis

How to Use This

Complete SEO Audit

The typical workflow goes like this:

Crawl the website

Use seo-crawler-mcp to crawl https://example.com with maxPages=2000

Run the analysis

Analyse the crawl at C:/seo-audits/example.com_2026-02-01_abc123

Investigate specific issues

Show me the broken internal links from that crawl

Claude handles the rest - calling the right tools, parsing the results, and presenting everything in readable format.

Security Audit

If you're specifically worried about security headers:

List available security queries

What security checks can you run on an SEO crawl?

Run security-focused analysis

Check the security issues in crawl C:/seo-audits/example.com_2026-02-01_abc123

Deep dive on specific problems

Show me all pages with unsafe external links

What Gets Detected

The analysis engine includes 25 comprehensive SEO checks across five categories:

Critical Issues (4 checks)

Missing title tags - pages without titles don't rank
Broken internal links - 404/5xx responses that hurt crawlability
Server errors - 5xx responses indicating site problems
404 errors - broken pages that need fixing or redirecting

Content Quality (7 checks)

Duplicate titles across different pages
Duplicate meta descriptions
Duplicate H1 tags
Missing meta descriptions
Missing H1 tags
Multiple H1 tags on single pages
Thin content - pages under 300 words

Technical SEO (5 checks)

Redirect chains and loops
Orphan pages with no internal links
Canonical URL mismatches
Non-HTTPS pages still in use
Heading hierarchy problems (H3 before H2, etc)

Security (6 checks)

Missing Content-Security-Policy headers
Missing HSTS (Strict-Transport-Security)
Missing X-Frame-Options (clickjacking protection)
Missing Referrer-Policy
Unsafe external links (target="_blank" without rel="noopener")
Protocol-relative links (//example.com)

Optimisation (6 checks)

Title tags too long or too short
Meta descriptions length issues
Title matches H1 (opportunity for differentiation)
Pages with no outbound links
Pages with excessive external links
Pages missing images

Data Storage

The crawler stores everything in SQLite databases organised by domain and date:

C:/seo-audits/example.com_2026-02-01_abc123/
â”œâ”€â”€ crawl-data.db          # SQLite database
â”‚   â”œâ”€â”€ pages              # Every page crawled
â”‚   â”œâ”€â”€ links              # All link relationships
â”‚   â”œâ”€â”€ errors             # Crawl errors
â”‚   â””â”€â”€ crawl_metadata     # Statistics
â”œâ”€â”€ config.json            # Crawl settings
â””â”€â”€ crawl-export.csv       # Optional CSV export

Performance

Typical crawl performance metrics:

Crawl Speed:

Medium site (1,500-2,000 pages): ~15 minutes
300,000+ link relationships tracked
Database size: ~15MB for 2,000 pages

Query Performance:

Simple queries: under 10ms
Complex queries: under 100ms
Join queries: under 200ms
Full analysis: under 600ms

The SQLite approach works well here. Everything stays local, no API rate limits to worry about, and the query performance is more than adequate for SEO analysis.

Limitations

There are 4 additional checks planned for v3.0:

Core Web Vitals - requires Playwright for real browser metrics
Robots.txt validation - needs parser library
Readability scoring - requires text analysis library
Mobile rendering issues - needs device emulation

The current 25 checks cover the most critical aspects of technical SEO that directly impact search engine crawling, indexing, and ranking.

Technical Details

Built with:

TypeScript 5.3
Crawlee 3.7 (HttpCrawler)
better-sqlite3 12.6
Cheerio 1.0 (HTML parsing)
MCP SDK 1.0

The code uses ES modules throughout, with proper Zod validation on inputs and comprehensive error handling. I've kept the architecture clean - separate modules for crawling, analysis, formatting, and tool definitions.

Deployment:

Local MCP server via Node.js
No external dependencies
Configurable output directory
Concurrent crawling (5 workers)

MCP Tools Reference

run_seo_audit

Crawl a website and extract comprehensive SEO data into SQLite.

Parameters:

url (required) - Website URL to crawl
maxPages (optional) - Maximum pages to crawl (default: 1000)
depth (optional) - Maximum crawl depth (default: 3)
userAgent (optional) - "chrome" or "googlebot" (default: "chrome")

Example:

run_seo_audit({
  url: "https://example.com",
  maxPages: 2000,
  depth: 5,
  userAgent: "chrome"
})

Returns: Crawl ID and output path

analyze_seo

Run comprehensive SEO analysis on a completed crawl.

Parameters:

crawlPath (required) - Path to crawl output directory
format (optional) - "structured", "summary", or "detailed" (default: "structured")
includeCategories (optional) - Filter by categories: "critical", "content", "technical", "security", "opportunities"
maxExamplesPerIssue (optional) - Maximum example URLs per issue (default: 10)

Example:

analyze_seo({
  crawlPath: "C:/seo-audits/example.com_2026-02-01_abc123",
  format: "structured",
  includeCategories: ["critical", "security"],
  maxExamplesPerIssue: 5
})

Returns: Structured report with issues, affected URLs, and fix recommendations

query_seo_data

Execute specific SEO queries by name.

Parameters:

crawlPath (required) - Path to crawl output directory
query (required) - Query name (see list_seo_queries)
limit (optional) - Maximum results (default: 100)

Example:

query_seo_data({
  crawlPath: "C:/seo-audits/example.com_2026-02-01_abc123",
  query: "broken-internal-links",
  limit: 50
})

Returns: Query results with affected URLs and context

list_seo_queries

Discover available SEO analysis queries.

Parameters:

category (optional) - Filter by category
priority (optional) - Filter by priority level

Example:

list_seo_queries({
  category: "security",
  priority: "HIGH"
})

Returns: List of available queries with descriptions and priorities

Available Queries

The analysis engine includes 28 predefined SQL queries organised by category. Each query includes detailed impact analysis and fix recommendations.

Critical Issues (4 queries)

missing-titles

What it finds: Pages without title tags
Why it matters: Title tags are the most important on-page SEO element. Without them, pages are essentially invisible to search engines.
Fix: Add unique, descriptive title tags (50-60 characters) to all pages immediately.

broken-internal-links

What it finds: Internal links pointing to 404/5xx error pages
Why it matters: Broken links hurt crawlability and waste crawl budget. They create dead ends for users and search engines.
Fix: Update or remove broken links. Add redirects for moved pages.

server-errors

What it finds: Pages returning 5xx status codes
Why it matters: Indicates server problems that prevent search engines from indexing content.
Fix: Investigate server issues, check error logs, ensure adequate resources.

not-found-errors

What it finds: Pages returning 404 status codes
Why it matters: Lost indexing opportunities and poor user experience.
Fix: Add 301 redirects or remove links to non-existent pages.

Content Quality (7 queries)

duplicate-titles

What it finds: Multiple pages sharing identical title tags
Why it matters: Confuses search engines about which page to rank for queries.
Fix: Make each page's title tag unique and descriptive of its specific content.

duplicate-descriptions

What it finds: Multiple pages with identical meta descriptions
Why it matters: Reduces click-through rates as snippets look identical in search results.
Fix: Write unique meta descriptions (150-160 characters) for each page.

duplicate-h1s

What it finds: Multiple pages sharing the same H1 heading
Why it matters: H1 tags signal page topic - duplicates dilute topical clarity.
Fix: Ensure each page has a unique H1 that accurately describes its content.

missing-descriptions

What it finds: Pages without meta description tags
Why it matters: Search engines create their own snippets, often poorly representing content.
Fix: Add compelling meta descriptions (150-160 characters) for all important pages.

missing-h1s

What it finds: Pages without H1 headings
Why it matters: H1 is a primary signal of page topic and structure.
Fix: Add descriptive H1 tags to all content pages.

multiple-h1s

What it finds: Pages with more than one H1 tag
Why it matters: Dilutes topical focus and confuses heading hierarchy.
Fix: Use only one H1 per page. Convert other H1s to H2 or H3.

thin-content

What it finds: Pages with less than 300 words of content
Why it matters: Thin content provides little value and ranks poorly.
Fix: Expand content with valuable information or consolidate into existing pages.

Technical SEO (5 queries)

redirect-pages

What it finds: Pages that redirect to other URLs
Why it matters: Multiple redirects waste crawl budget and slow page loads.
Fix: Update internal links to point directly to final destination.

redirect-chains

What it finds: URLs that redirect multiple times before reaching destination
Why it matters: Each redirect adds latency and risks breaking the chain.
Fix: Implement direct redirects from source to final destination.

orphan-pages

What it finds: Pages with no internal links pointing to them
Why it matters: Search engines may never discover orphan pages.
Fix: Add internal links from relevant pages to connect orphans to site structure.

canonical-issues

What it finds: Pages where canonical URL doesn't match actual URL
Why it matters: Signals duplicate content or indexing preference conflicts.
Fix: Ensure canonical tags point to the correct version of each page.

non-https-pages

What it finds: Pages still using HTTP instead of HTTPS
Why it matters: Security risk, ranking penalty, and browser warnings.
Fix: Implement HTTPS across entire site with proper redirects.

Security (6 queries)

missing-csp

What it finds: Pages without Content-Security-Policy headers
Why it matters: Vulnerability to XSS attacks and code injection.
Fix: Implement CSP headers to control resource loading.

missing-hsts

What it finds: Pages without Strict-Transport-Security headers
Why it matters: Allows protocol downgrade attacks.
Fix: Add HSTS headers to enforce HTTPS connections.

missing-x-frame-options

What it finds: Pages without X-Frame-Options headers
Why it matters: Vulnerability to clickjacking attacks.
Fix: Add X-Frame-Options headers (DENY or SAMEORIGIN).

missing-referrer-policy

What it finds: Pages without Referrer-Policy headers
Why it matters: Potential privacy and security leakage.
Fix: Implement appropriate referrer policy for your use case.

unsafe-external-links

What it finds: Links with target="_blank" but without rel="noopener"
Why it matters: Security vulnerability allowing opened page to control opener window.
Fix: Add rel="noopener noreferrer" to all target="_blank" links.

protocol-relative-links

What it finds: Links using // instead of https://
Why it matters: Can cause mixed content issues and security warnings.
Fix: Use absolute HTTPS URLs for all external resources.

Optimisation Opportunities (6 queries)

title-length-issues

What it finds: Title tags shorter than 30 characters or longer than 60
Why it matters: Too short titles waste opportunity; too long get truncated in search results.
Fix: Aim for 50-60 characters for optimal display in search results.

description-length-issues

What it finds: Meta descriptions shorter than 120 or longer than 160 characters
Why it matters: Poor descriptions reduce click-through rates.
Fix: Write descriptions between 150-160 characters for full display.

title-equals-h1

What it finds: Pages where title tag matches H1 exactly
Why it matters: Missed opportunity to target different keywords or angles.
Fix: Make title and H1 complementary but not identical for broader keyword coverage.

no-outbound-links

What it finds: Pages with zero external links
Why it matters: Can appear spammy or siloed; linking to quality sources builds trust.
Fix: Add relevant external links to authoritative sources where appropriate.

high-external-links

What it finds: Pages with excessive external links (20+)
Why it matters: Can appear spammy and leaks PageRank unnecessarily.
Fix: Reduce external links to most relevant and valuable resources.

missing-images

What it finds: Pages without any images
Why it matters: Images improve engagement and provide additional ranking signals.
Fix: Add relevant, optimized images with proper alt text.

Using Queries

In Claude Desktop:

List all available queries
Show me the critical queries only
Run the missing-titles query on my crawl
What does the orphan-pages query check for?

In CLI:

# List all queries
seo-crawler-mcp queries

# Filter by category
seo-crawler-mcp queries --category=security

# Filter by priority
seo-crawler-mcp queries --priority=CRITICAL

Each query returns:

Affected URLs
Relevant context (word count, status codes, etc.)
Count of affected pages
Organized by severity

Development

# Build
npm run build

# Development mode
npm run dev

# Run tests
npm test

Version History

v2.0.1 (2026-02-02)

Fixed MemoryStorage cleanup bug (added explicit purge in finally block)
Added CLI mode for terminal-based crawling
Removed proprietary tool references from documentation
Ensures guaranteed fresh state between consecutive crawls

v2.0.0 (2026-02-01)

Added comprehensive SQL-based analysis engine
28 SEO queries covering industry-standard audit requirements
Three analysis tools: analyze_seo, query_seo_data, list_seo_queries
86% coverage of standard SEO audit requirements

v1.1.0 (2026-02-01)

Enhanced data collection with security headers
Heading structure validation (H1-H6)
Link security analysis
Response time accuracy improvements

v1.0.0 (2026-01-31)

Initial release with SQLite storage
LibreCrawl pattern implementation
Basic crawl tool (run_seo_audit)

Licence

Apache License 2.0

This product includes software developed by Apify and the Crawlee project. See NOTICE file for details.

Support

GitHub: https://github.com/houtini-ai/seo-crawler-mcp
Issues: https://github.com/houtini-ai/seo-crawler-mcp/issues
Author: Richard Baxter hello@houtini.com

Tags: seo, crawler, audit, technical-seo, mcp, crawlee, sqlite, web-scraping, site-analysis

io.github.houtini-ai/seo-crawler-mcp

Reviews

Documentation

SEO Crawler MCP - Website Crawler & SEO Analyzer for LLMs

Credits

Installation

For Beginners

Quick Install (NPX)

Development Install

CLI Mode (Terminal Usage)

Quick Analysis

List Available Queries

Workflow: Terminal + Claude

How to Use This

Complete SEO Audit

Security Audit

What Gets Detected

Critical Issues (4 checks)

Content Quality (7 checks)

Technical SEO (5 checks)

Security (6 checks)

Optimisation (6 checks)

Data Storage

Performance

Limitations

Technical Details

MCP Tools Reference

run_seo_audit

analyze_seo

query_seo_data

list_seo_queries

Available Queries

Critical Issues (4 queries)

Content Quality (7 queries)

Technical SEO (5 queries)

Security (6 queries)

Optimisation Opportunities (6 queries)

Using Queries

Development

Version History

v2.0.1 (2026-02-02)

v2.0.0 (2026-02-01)

v1.1.0 (2026-02-01)

v1.0.0 (2026-01-31)

Licence

Support

Security Checklist