Meta Ads MCP

A Model Context Protocol (MCP) server for interacting with Meta Ads. Analyze, manage and optimize Meta advertising campaigns through an AI interface. Use an LLM to retrieve performance data, visualize ad creatives, and provide strategic insights for your ads on Facebook, Instagram, and other Meta platforms.

Note: This is an independent open-source project that uses Meta's public APIs. If you're looking for an officially approved Meta app, check out Pipeboard. Meta, Facebook, Instagram, and other Meta brand names are trademarks of their respective owners.

mcp-name: co.pipeboard/meta-ads-mcp

Community & Support

• Discord. Join the community.
• Email Support. Email us for support.

Table of Contents

• 🚀 Getting started with Remote MCP (Recommended for Marketers)
• Pipeboard CLI (Alternative to MCP)
• Local Installation (Technical Users Only)
• Features
• Configuration
• Available MCP Tools
• Licensing
• Privacy and Security
• Testing
• Troubleshooting

Getting started with Remote MCP (Recommended)

The fastest and most reliable way to get started is to 🚀 Get started with our Meta Ads Remote MCP. Our cloud service uses streamable HTTP transport for reliable, scalable access to Meta Ads data. No technical setup required - just connect and start analyzing your ad campaigns with AI!

For Claude Pro/Max Users

1. Go to claude.ai/settings/integrations (requires Claude Pro or Max)
2. Click "Add Integration" and enter:
   • Name: "Pipeboard Meta Ads" (or any name you prefer)
   • Integration URL: https://mcp.pipeboard.co/meta-ads-mcp
3. Click "Connect" next to the integration and follow the prompts to:
   • Login to Pipeboard
   • Connect your Facebook Ads account

That's it! You can now ask Claude to analyze your Meta ad campaigns, get performance insights, and manage your advertising.

Advanced: Direct Token Authentication (Claude)

For direct token-based authentication without the interactive flow, use this URL format when adding the integration:

https://mcp.pipeboard.co/meta-ads-mcp?token=YOUR_PIPEBOARD_TOKEN

Get your token at pipeboard.co/api-tokens.

For Cursor Users

Add the following to your ~/.cursor/mcp.json. Once you enable the remote MCP, click on "Needs login" to finish the login process.

{
  "mcpServers": {
    "meta-ads-remote": {
      "url": "https://mcp.pipeboard.co/meta-ads-mcp"
    }
  }
}

Advanced: Direct Token Authentication (Cursor)

If you prefer to authenticate without the interactive login flow, you can include your Pipeboard API token directly in the URL:

{
  "mcpServers": {
    "meta-ads-remote": {
      "url": "https://mcp.pipeboard.co/meta-ads-mcp?token=YOUR_PIPEBOARD_TOKEN"
    }
  }
}

Get your token at pipeboard.co/api-tokens.

For Other MCP Clients

Use the Remote MCP URL: https://mcp.pipeboard.co/meta-ads-mcp

📖 Get detailed setup instructions for your AI client here

Advanced: Direct Token Authentication (OpenClaw and other clients)

For MCP clients that support token-based authentication, you can append your Pipeboard API token to the URL:

https://mcp.pipeboard.co/meta-ads-mcp?token=YOUR_PIPEBOARD_TOKEN

This bypasses the interactive login flow and authenticates immediately. Get your token at pipeboard.co/api-tokens.

Also Available: Google Ads and TikTok Ads

Pipeboard also offers remote MCP servers for Google Ads and TikTok Ads, set up the same way:

Platform	Remote MCP URL
Meta Ads	https://mcp.pipeboard.co/meta-ads-mcp
Google Ads	https://mcp.pipeboard.co/google-ads-mcp
TikTok Ads	https://mcp.pipeboard.co/tiktok-ads-mcp

Connect your ad accounts at pipeboard.co and use any of them with Claude, Cursor, or any MCP client.

Pipeboard CLI (Alternative to MCP)

Pipeboard CLI is a command-line tool that gives you access to all Pipeboard ad platforms — Meta Ads, Google Ads, and TikTok Ads — from a single binary. It is built for AI coding agents (Claude Code, Cline, OpenClaw) and automation scripts that prefer shell commands over MCP.

Why use the CLI instead of MCP:

• All platforms in one tool — Meta, Google, and TikTok Ads without configuring separate MCP servers
• More commands — includes Pipeboard's full set of tools, which is larger than the open-source local MCP
• Faster for agents — sub-50ms startup, no JSON-RPC overhead. Agents just shell out to pipeboard
• Single binary, zero dependencies — brew install pipeboard-co/tap/pipeboard and you are done

# Install
brew install pipeboard-co/tap/pipeboard

# Authenticate
export PIPEBOARD_API_TOKEN=<your-token>  # get one at pipeboard.co/settings

# Use it
pipeboard meta-ads get-campaigns --account-id act_123
pipeboard google-ads get-campaigns --customer-id 1234567890
pipeboard meta-ads get-insights --object-id act_123 --date-preset last_30d

No servers to run — the CLI talks to Pipeboard's cloud, same as the remote MCP. See the pipeboard-cli repo for full documentation.

Local Installation (Advanced Technical Users Only)

🚀 We strongly recommend using Remote MCP instead - it's faster, more reliable, and requires no technical setup.

Meta Ads MCP also supports a local streamable HTTP transport, allowing you to run it as a standalone HTTP API for web applications and custom integrations. See Streamable HTTP Setup Guide for complete instructions.

Features

• AI-Powered Campaign Analysis: Let your favorite LLM analyze your campaigns and provide actionable insights on performance
• Strategic Recommendations: Receive data-backed suggestions for optimizing ad spend, targeting, and creative content
• Automated Monitoring: Ask any MCP-compatible LLM to track performance metrics and alert you about significant changes
• Budget Optimization: Get recommendations for reallocating budget to better-performing ad sets
• Creative Improvement: Receive feedback on ad copy, imagery, and calls-to-action
• Dynamic Creative Testing: Easy API for both simple ads (single headline/description) and advanced A/B testing (multiple headlines/descriptions)
• Campaign Management: Request changes to campaigns, ad sets, and ads (all changes require explicit confirmation)
• Cross-Platform Integration: Works with Facebook, Instagram, and all Meta ad platforms
• Universal LLM Support: Compatible with any MCP client including Claude Desktop, Cursor, Cherry Studio, and more
• Enhanced Search: Generic search function includes page searching when queries mention "page" or "pages"
• Simple Authentication: Easy setup with secure OAuth authentication
• Cross-Platform Support: Works on Windows, macOS, and Linux

Configuration

Remote MCP (Recommended)

✨ Get started with Remote MCP here - no technical setup required! Just connect your Facebook Ads account and start asking AI to analyze your campaigns.

Local Installation (Advanced Technical Users)

For advanced users who need to self-host, the package can be installed from source. Local installations require creating your own Meta Developer App. We recommend using Remote MCP for a simpler experience.

Available MCP Tools

1. mcp_meta_ads_get_ad_accounts

   • Get ad accounts accessible by a user
   • Inputs:
     • access_token (optional): Meta API access token (will use cached token if not provided)
     • user_id: Meta user ID or "me" for the current user
     • limit: Maximum number of accounts to return (default: 200)
   • Returns: List of accessible ad accounts with their details

2. mcp_meta_ads_get_account_info

   • Get detailed information about a specific ad account
   • Inputs:
     • access_token (optional): Meta API access token (will use cached token if not provided)
     • account_id: Meta Ads account ID (format: act_XXXXXXXXX)
   • Returns: Detailed information about the specified account

3. mcp_meta_ads_get_account_pages

   • Get pages associated with a Meta Ads account
   • Inputs:
     • access_token (optional): Meta API access token (will use cached token if not provided)
     • account_id: Meta Ads account ID (format: act_XXXXXXXXX) or "me" for the current user's pages
   • Returns: List of pages associated with the account, useful for ad creation and management

4. mcp_meta_ads_get_campaigns

   • Get campaigns for a Meta Ads account with optional filtering
   • Inputs:
     • access_token (optional): Meta API access token (will use cached token if not provided)
     • account_id: Meta Ads account ID (format: act_XXXXXXXXX)
     • limit: Maximum number of campaigns to return (default: 10)
     • status_filter: Filter by status (empty for all, or 'ACTIVE', 'PAUSED', etc.)
   • Returns: List of campaigns matching the criteria

5. mcp_meta_ads_get_campaign_details

   • Get detailed information about a specific campaign
   • Inputs:
     • access_token (optional): Meta API access token (will use cached token if not provided)
     • campaign_id: Meta Ads campaign ID
   • Returns: Detailed information about the specified campaign

6. mcp_meta_ads_create_campaign

   • Create a new campaign in a Meta Ads account

   • Inputs:

     • access_token (optional): Meta API access token (will use cached token if not provided)

     • account_id: Meta Ads account ID (format: act_XXXXXXXXX)

     • name: Campaign name

     • objective: Campaign objective (ODAX, outcome-based). Must be one of:

       • OUTCOME_AWARENESS
       • OUTCOME_TRAFFIC
       • OUTCOME_ENGAGEMENT
       • OUTCOME_LEADS
       • OUTCOME_SALES
       • OUTCOME_APP_PROMOTION

       Note: Legacy objectives such as BRAND_AWARENESS, LINK_CLICKS, CONVERSIONS, APP_INSTALLS, etc. are no longer valid for new campaigns and will cause a 400 error. Use the outcome-based values above. Common mappings:

       • BRAND_AWARENESS → OUTCOME_AWARENESS
       • REACH → OUTCOME_AWARENESS
       • LINK_CLICKS, TRAFFIC → OUTCOME_TRAFFIC
       • POST_ENGAGEMENT, PAGE_LIKES, EVENT_RESPONSES, VIDEO_VIEWS → OUTCOME_ENGAGEMENT
       • LEAD_GENERATION → OUTCOME_LEADS
       • CONVERSIONS, CATALOG_SALES, MESSAGES (sales-focused flows) → OUTCOME_SALES
       • APP_INSTALLS → OUTCOME_APP_PROMOTION

     • status: Initial campaign status (default: PAUSED)

     • special_ad_categories: List of special ad categories if applicable

     • daily_budget: Daily budget in account currency (in cents)

     • lifetime_budget: Lifetime budget in account currency (in cents)

     • bid_strategy: Bid strategy. Must be one of: LOWEST_COST_WITHOUT_CAP, LOWEST_COST_WITH_BID_CAP, COST_CAP, LOWEST_COST_WITH_MIN_ROAS.

   • Returns: Confirmation with new campaign details

   • Example:

     {
       "name": "2025 - Bedroom Furniture - Awareness",
       "account_id": "act_123456789012345",
       "objective": "OUTCOME_AWARENESS",
       "special_ad_categories": [],
       "status": "PAUSED",
       "buying_type": "AUCTION",
       "bid_strategy": "LOWEST_COST_WITHOUT_CAP",
       "daily_budget": 10000
     }
     

7. mcp_meta_ads_get_adsets

   • Get ad sets for a Meta Ads account with optional filtering by campaign
   • Inputs:
     • access_token (optional): Meta API access token (will use cached token if not provided)
     • account_id: Meta Ads account ID (format: act_XXXXXXXXX)
     • limit: Maximum number of ad sets to return (default: 10)
     • campaign_id: Optional campaign ID to filter by
   • Returns: List of ad sets matching the criteria

8. mcp_meta_ads_get_adset_details

   • Get detailed information about a specific ad set
   • Inputs:
     • access_token (optional): Meta API access token (will use cached token if not provided)
     • adset_id: Meta Ads ad set ID
   • Returns: Detailed information about the specified ad set

9. mcp_meta_ads_create_adset

   • Create a new ad set in a Meta Ads account
   • Inputs:
     • account_id: Meta Ads account ID (format: act_XXXXXXXXX)
     • campaign_id: Meta Ads campaign ID this ad set belongs to
     • name: Ad set name
     • status: Initial ad set status (default: PAUSED)
     • daily_budget: Daily budget in account currency (in cents) as a string
     • lifetime_budget: Lifetime budget in account currency (in cents) as a string
     • targeting: Targeting specifications (e.g., age, location, interests)
     • optimization_goal: Conversion optimization goal (e.g., 'LINK_CLICKS')
     • billing_event: How you're charged (e.g., 'IMPRESSIONS')
     • bid_amount: Bid amount in cents. Required for LOWEST_COST_WITH_BID_CAP, COST_CAP, TARGET_COST.
     • bid_strategy: Bid strategy (e.g., 'LOWEST_COST_WITHOUT_CAP', 'LOWEST_COST_WITH_MIN_ROAS')
     • bid_constraints: Bid constraints dict. Required for LOWEST_COST_WITH_MIN_ROAS (e.g., {"roas_average_floor": 20000})
     • start_time, end_time: Optional start/end times (ISO 8601)
     • access_token (optional): Meta API access token
   • Returns: Confirmation with new ad set details

10. mcp_meta_ads_get_ads

    • Get ads for a Meta Ads account with optional filtering
    • Inputs:
      • access_token (optional): Meta API access token (will use cached token if not provided)
      • account_id: Meta Ads account ID (format: act_XXXXXXXXX)
      • limit: Maximum number of ads to return (default: 10)
      • campaign_id: Optional campaign ID to filter by
      • adset_id: Optional ad set ID to filter by
    • Returns: List of ads matching the criteria

11. mcp_meta_ads_create_ad

    • Create a new ad with an existing creative
    • Inputs:
      • account_id: Meta Ads account ID (format: act_XXXXXXXXX)
      • name: Ad name
      • adset_id: Ad set ID where this ad will be placed
      • creative_id: ID of an existing creative to use
      • status: Initial ad status (default: PAUSED)
      • bid_amount: Optional bid amount (in cents)
      • tracking_specs: Optional tracking specifications
      • access_token (optional): Meta API access token
    • Returns: Confirmation with new ad details

12. mcp_meta_ads_get_ad_details

    • Get detailed information about a specific ad
    • Inputs:
      • access_token (optional): Meta API access token (will use cached token if not provided)
      • ad_id: Meta Ads ad ID
    • Returns: Detailed information about the specified ad

13. mcp_meta_ads_get_ad_creatives

    • Get creative details for a specific ad
    • Inputs:
      • access_token (optional): Meta API access token (will use cached token if not provided)
      • ad_id: Meta Ads ad ID
    • Returns: Creative details including text, images, and URLs

14. mcp_meta_ads_create_ad_creative

    • Create a new ad creative using an uploaded image hash
    • Inputs:
      • account_id: Meta Ads account ID (format: act_XXXXXXXXX)
      • name: Creative name
      • image_hash: Hash of the uploaded image
      • page_id: Facebook Page ID for the ad
      • link_url: Destination URL
      • message: Ad copy/text
      • headline: Single headline for simple ads (cannot be used with headlines)
      • headlines: List of headlines for dynamic creative testing (cannot be used with headline)
      • description: Single description for simple ads (cannot be used with descriptions)
      • descriptions: List of descriptions for dynamic creative testing (cannot be used with description)
      • dynamic_creative_spec: Dynamic creative optimization settings
      • call_to_action_type: CTA button type (e.g., 'LEARN_MORE')
      • instagram_actor_id: Optional Instagram account ID
      • access_token (optional): Meta API access token
    • Returns: Confirmation with new creative details

15. mcp_meta_ads_update_ad_creative

    • Update an existing ad creative with new content or settings
    • Inputs:
      • creative_id: Meta Ads creative ID to update
      • name: New creative name
      • message: New ad copy/text
      • headline: Single headline for simple ads (cannot be used with headlines)
      • headlines: New list of headlines for dynamic creative testing (cannot be used with headline)
      • description: Single description for simple ads (cannot be used with descriptions)
      • descriptions: New list of descriptions for dynamic creative testing (cannot be used with description)
      • dynamic_creative_spec: New dynamic creative optimization settings
      • call_to_action_type: New call to action button type
      • access_token (optional): Meta API access token (will use cached token if not provided)
    • Returns: Confirmation with updated creative details

16. mcp_meta_ads_upload_ad_image

    • Upload an image to use in Meta Ads creatives
    • Inputs:
      • account_id: Meta Ads account ID (format: act_XXXXXXXXX)
      • image_path: Path to the image file to upload
      • name: Optional name for the image
      • access_token (optional): Meta API access token
    • Returns: JSON response with image details including hash

17. mcp_meta_ads_get_ad_image

    • Get, download, and visualize a Meta ad image in one step
    • Inputs:
      • access_token (optional): Meta API access token (will use cached token if not provided)
      • ad_id: Meta Ads ad ID
    • Returns: The ad image ready for direct visual analysis

18. mcp_meta_ads_update_ad

    • Update an ad with new settings
    • Inputs:
      • ad_id: Meta Ads ad ID
      • status: Update ad status (ACTIVE, PAUSED, etc.)
      • bid_amount: Bid amount in account currency (in cents for USD)
      • access_token (optional): Meta API access token (will use cached token if not provided)
    • Returns: Confirmation with updated ad details and a confirmation link

19. mcp_meta_ads_update_adset

    • Update an ad set with new settings including frequency caps
    • Inputs:
      • adset_id: Meta Ads ad set ID
      • frequency_control_specs: List of frequency control specifications
      • bid_strategy: Bid strategy (e.g., 'LOWEST_COST_WITH_BID_CAP', 'LOWEST_COST_WITH_MIN_ROAS')
      • bid_amount: Bid amount in cents. Required for LOWEST_COST_WITH_BID_CAP, COST_CAP, TARGET_COST.
      • bid_constraints: Bid constraints dict. Required for LOWEST_COST_WITH_MIN_ROAS (e.g., {"roas_average_floor": 20000})
      • status: Update ad set status (ACTIVE, PAUSED, etc.)
      • targeting: Targeting specifications including targeting_automation
      • access_token (optional): Meta API access token (will use cached token if not provided)
    • Returns: Confirmation with updated ad set details and a confirmation link

20. mcp_meta_ads_get_insights

    • Get performance insights for a campaign, ad set, ad or account
    • Inputs:
      • access_token (optional): Meta API access token (will use cached token if not provided)
      • object_id: ID of the campaign, ad set, ad or account
      • time_range: Time range for insights (default: maximum)
      • breakdown: Optional breakdown dimension (e.g., age, gender, country)
      • level: Level of aggregation (ad, adset, campaign, account)
      • action_attribution_windows (optional): List of attribution windows for conversion data (e.g., ["1d_click", "1d_view", "7d_click", "7d_view"]). When specified, actions and cost_per_action_type include additional fields for each window. The 'value' field always shows 7d_click attribution.
    • Returns: Performance metrics for the specified object

21. mcp_meta_ads_get_login_link

    • Get a clickable login link for Meta Ads authentication
    • Inputs:
      • access_token (optional): Meta API access token (will use cached token if not provided)
    • Returns: A clickable resource link for Meta authentication

22. mcp_meta_ads_create_budget_schedule

    • Create a budget schedule for a Meta Ads campaign
    • Inputs:
      • campaign_id: Meta Ads campaign ID
      • budget_value: Amount of budget increase
      • budget_value_type: Type of budget value ("ABSOLUTE" or "MULTIPLIER")
      • time_start: Unix timestamp for when the high demand period should start
      • time_end: Unix timestamp for when the high demand period should end
      • access_token (optional): Meta API access token
    • Returns: JSON string with the ID of the created budget schedule or an error message

23. mcp_meta_ads_search_interests

    • Search for interest targeting options by keyword
    • Inputs:
      • access_token (optional): Meta API access token (will use cached token if not provided)
      • query: Search term for interests (e.g., "baseball", "cooking", "travel")
      • limit: Maximum number of results to return (default: 25)
    • Returns: Interest data with id, name, audience_size, and path fields

24. mcp_meta_ads_get_interest_suggestions

    • Get interest suggestions based on existing interests
    • Inputs:
      • access_token (optional): Meta API access token (will use cached token if not provided)
      • interest_list: List of interest names to get suggestions for (e.g., ["Basketball", "Soccer"])
      • limit: Maximum number of suggestions to return (default: 25)
    • Returns: Suggested interests with id, name, audience_size, and description fields

25. mcp_meta_ads_validate_interests

    • Validate interest names or IDs for targeting
    • Inputs:
      • access_token (optional): Meta API access token (will use cached token if not provided)
      • interest_list: List of interest names to validate (e.g., ["Japan", "Basketball"])
      • interest_fbid_list: List of interest IDs to validate (e.g., ["6003700426513"])
    • Returns: Validation results showing valid status and audience_size for each interest

26. mcp_meta_ads_search_behaviors

    • Get all available behavior targeting options
    • Inputs:
      • access_token (optional): Meta API access token (will use cached token if not provided)
      • limit: Maximum number of results to return (default: 50)
    • Returns: Behavior targeting options with id, name, audience_size bounds, path, and description

27. mcp_meta_ads_search_demographics

    • Get demographic targeting options
    • Inputs:
      • access_token (optional): Meta API access token (will use cached token if not provided)
      • demographic_class: Type of demographics ('demographics', 'life_events', 'industries', 'income', 'family_statuses', 'user_device', 'user_os')
      • limit: Maximum number of results to return (default: 50)
    • Returns: Demographic targeting options with id, name, audience_size bounds, path, and description

28. mcp_meta_ads_search_geo_locations

    • Search for geographic targeting locations
    • Inputs:
      • access_token (optional): Meta API access token (will use cached token if not provided)
      • query: Search term for locations (e.g., "New York", "California", "Japan")
      • location_types: Types of locations to search (['country', 'region', 'city', 'zip', 'geo_market', 'electoral_district'])
      • limit: Maximum number of results to return (default: 25)
    • Returns: Location data with key, name, type, and geographic hierarchy information

29. mcp_meta_ads_search (Enhanced)

    • Generic search across accounts, campaigns, ads, and pages
    • Automatically includes page searching when query mentions "page" or "pages"
    • Inputs:
      • access_token (optional): Meta API access token (will use cached token if not provided)
      • query: Search query string (e.g., "Injury Payouts pages", "active campaigns")
    • Returns: List of matching record IDs in ChatGPT-compatible format

Licensing

Meta Ads MCP is licensed under the Business Source License 1.1, which means:

• ✅ Free to use for individual and business purposes
• ✅ Modify and customize as needed
• ✅ Redistribute to others
• ✅ Becomes fully open source (Apache 2.0) on January 1, 2029

The only restriction is that you cannot offer this as a competing hosted service. For questions about commercial licensing, please contact us.

Privacy and Security

Meta Ads MCP follows security best practices with secure token management and automatic authentication handling.

• Remote MCP: All authentication is handled securely in the cloud - no local token storage required
• Local Installation: Tokens are cached securely on your local machine

Testing

Basic Testing

Test your Meta Ads MCP connection with any MCP client:

1. Verify Account Access: Ask your LLM to use mcp_meta_ads_get_ad_accounts
2. Check Account Details: Use mcp_meta_ads_get_account_info with your account ID
3. List Campaigns: Try mcp_meta_ads_get_campaigns to see your ad campaigns

For detailed local installation testing, see the source repository.

Troubleshooting

💡 Quick Fix: Skip the Technical Setup!

The easiest way to avoid any setup issues is to 🎯 use our Remote MCP instead. No downloads, no configuration - just connect your ads account and start getting AI insights on your campaigns immediately!

Local Installation Issues

For local installation issues, refer to the source repository. For the easiest experience, we recommend using Remote MCP instead.