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ZuckerBot — Meta Ads MCP Server

Meta Ads MCP server — run Facebook ad campaigns from your terminal or AI agent.

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ZuckerBot

The Meta Ads toolkit for AI agents.

50 tools for campaign management, creative analysis, audience building, and conversion tracking. One npx command. Works with Claude, ChatGPT, OpenClaw, Cursor, and any MCP-compatible agent.

{
  "mcpServers": {
    "zuckerbot": {
      "command": "npx",
      "args": ["-y", "zuckerbot-mcp"],
      "env": { "ZUCKERBOT_API_KEY": "zb_live_your_key_here" }
    }
  }
}

Get API Key (free) · npm · Docs · Website

Why ZuckerBot?

Your agent already writes code, manages files, and searches the web. It should manage your ads too.

ZuckerBot gives any AI agent full Meta Ads capabilities through MCP. No dashboard, no UI to learn, no platform to log into. Your agent installs it, connects your ad account, and gets to work.

What agents can do with ZuckerBot:

Pull campaign performance and spot what's working
Analyse ad creatives and recommend what to test next
Build and launch campaigns with targeting and budget
Create custom and lookalike audiences
Set up server-side conversion tracking (CAPI)
Research competitors, reviews, and market benchmarks
Generate ad creative briefs and copy

How it works

You ↔ Your Agent (Claude, ChatGPT, OpenClaw, Cursor, etc.)
                  ↕
            ZuckerBot MCP
                  ↕
         Meta Marketing API

ZuckerBot handles the Meta API complexity. Your agent handles the conversation. You make the decisions.

Install

Claude Desktop

Add to claude_desktop_config.json:

{
  "mcpServers": {
    "zuckerbot": {
      "command": "npx",
      "args": ["-y", "zuckerbot-mcp"],
      "env": { "ZUCKERBOT_API_KEY": "zb_live_your_key_here" }
    }
  }
}

OpenClaw

Add to your MCP config:

{
  "mcpServers": {
    "zuckerbot": {
      "command": "npx",
      "args": ["-y", "zuckerbot-mcp"],
      "env": { "ZUCKERBOT_API_KEY": "zb_live_your_key_here" }
    }
  }
}

Cursor / Windsurf / Any MCP Client

Same config pattern. ZuckerBot works with any client that supports the Model Context Protocol.

CLI (for humans)

npm install -g zuckerbot-mcp

zuckerbot preview https://your-business.com
zuckerbot meta status
zuckerbot create https://your-business.com --budget 5000 --objective leads

Tools (50)

Setup & Account (7)

Tool	What it does
`quickstart`	Guided setup: check auth, show next steps, recommended tool flow
`meta_status`	Check Meta connection status for your API key
`list_ad_accounts`	List available Meta ad accounts and current selection
`select_ad_account`	Connect a specific ad account
`list_meta_pages`	List Facebook pages and current selection
`select_meta_page`	Set active page for ad delivery
`get_launch_credentials`	Verify all required credentials are set before launching

Campaigns (9)

Tool	What it does
`preview_campaign`	Generate ad preview from a URL (no Meta account needed)
`create_campaign`	Create a campaign draft with strategy, targeting, and creatives
`get_campaign`	Get campaign detail, workflow state, and linked creatives
`approve_campaign_strategy`	Approve tiers and creative angles for an intelligence campaign
`suggest_angles`	Get proposed creative angles and audience tiers for a draft
`activate_campaign`	Activate ready tiers and begin ad delivery
`launch_campaign`	Launch one or all variants from a draft on Meta
`pause_campaign`	Pause or resume a live campaign
`get_performance`	Real-time campaign metrics: spend, leads, CPL, CTR, ROAS

Audiences (6)

Tool	What it does
`create_seed_audience`	Build a custom audience from hashed CAPI users
`create_lookalike_audience`	Create a lookalike from any seed audience
`list_audiences`	List all custom and lookalike audiences
`refresh_audience`	Refresh an audience or sync latest state from Meta
`get_audience_status`	Check audience size, status, and readiness
`delete_audience`	Remove an audience from Meta and ZuckerBot

Creatives (8)

Tool	What it does
`generate_creatives`	Generate ad copy and images (or Kling video)
`request_creative`	Create a creative handoff package for production
`upload_creative`	Upload finished assets and provision paused Meta ads
`get_creative_status`	Check creative generation progress
`creative_analysis`	AI analysis of ad creative performance with recommendations
`creative_qa`	Quality check creatives against Meta ad policies
`generate_briefs`	Generate creative briefs based on performance data

Conversion Tracking / CAPI (5)

Tool	What it does
`capi_config`	Get or update server-side conversion tracking config
`capi_status`	7-day and 30-day CAPI delivery and attribution stats
`capi_test`	Send a test event through the CAPI pipeline
`sync_conversion`	Send lead quality feedback to Meta's algorithm
`list_pixels`	List and select Meta pixels for conversion tracking

Portfolios (5)

Tool	What it does
`create_portfolio`	Create an audience portfolio from a template
`launch_portfolio`	Launch all campaigns in a portfolio
`portfolio_performance`	Tier-by-tier portfolio performance breakdown
`rebalance_portfolio`	Dry-run or apply budget rebalancing across tiers

Research (3)

Tool	What it does
`research_reviews`	Review intelligence for any business
`research_competitors`	Competitor ad analysis by industry and location
`research_market`	Market intelligence and ad benchmarks

Business Context (4)

Tool	What it does
`enrich_business`	Crawl a website and cache structured business context
`upload_business_context`	Upload text content and extract business insights
`list_business_context`	List uploaded context files and summaries
`select_lead_form`	Select a lead form for campaign targeting

Typical Agent Flow

1. Research    →  research_reviews + research_competitors (parallel)
2. Preview     →  preview_campaign (show user what ads look like)
3. Create      →  create_campaign (draft with strategy + targeting)
4. Approve     →  approve_campaign_strategy
5. Creative    →  request_creative or upload_creative
6. Activate    →  activate_campaign
7. Monitor     →  get_performance + creative_analysis
8. Optimise    →  sync_conversion + audience tools

Every tool returns a _hint field suggesting the logical next step, so your agent always knows what to do next.

ZuckerBot vs alternatives

	ZuckerBot	Pipeboard	AdAmigo.ai	Supermetrics
What it is	Meta Ads toolkit for agents	Basic Meta MCP	Full ad management agent	Data extraction
Tools	50	~20	N/A (platform)	N/A (connectors)
Creative analysis	✅ AI-powered	❌	✅ Platform-only	❌
CAPI support	✅ Full pipeline	❌	Partial	❌
Audience builder	✅ Seed + LAL	❌	✅ Platform-only	❌
Works with any agent	✅ MCP standard	✅ MCP standard	❌ Locked to platform	❌
Price	Free tier available	Free	$349/mo/account	$39-299/mo

Pricing

Tier	Monthly	API Calls	Tools
Free	$0	1,000/mo	Read-only (performance, analysis, research)
Pro	$49 + 0.1% of ad spend	50,000/mo	All tools including campaign management
Scale	$149 + 0.05% of ad spend	500,000/mo	All tools + multi-account + priority rate limits

Free tier gets you started. Pro pays for itself with one optimised campaign.

Get your API key

Example conversation

You: How are my Meta campaigns doing this week?

Agent calls get_account_insights + creative_analysis

Agent: You spent $2,340 across 4 campaigns this week. Your LAL campaign is crushing it at $28 CPL — that's 40% below your account average. But your broad targeting campaign is at $95 CPL and burning budget. The "customer testimonial" creative has a 3.2% CTR vs 1.1% for your product shots. I'd recommend pausing the broad campaign and shifting that budget to the LAL.

You: Do it.

Agent calls pause_campaign + (budget adjustment)

Development

git clone https://github.com/DatalisHQ/zuckerbot.git
cd zuckerbot/mcp-server
npm install
npm run build
npm start

License

MIT