Creative Claw

Generate on-brand media, inside Claude.

Creative Claw is an MCP plugin that brings a full AI media studio into Claude Code and Claude Desktop. Generate on-brand images, videos, speech, and HTML-rendered branded graphics — all from natural language, all through one account. Save your brand once and every future visual stays on-brand automatically. No API keys. No platform switching. Just describe what you need.

creativeclaw.co | Join the Beta

What You Get

MCP Server (auto-connected)

One connection to Creative Claw's MCP server gives you 30+ tools for media generation, editing, layout rendering, branding, and asset management:

Access 1,000+ production-ready AI models — FLUX, Gemini, Veo, Sora, Kling, Seedance, Hailuo, HeyGen, Recraft, ElevenLabs, and more — through a single unified account with usage-based pricing.

Skills (Creative Workflows)

Skills are prompt-based workflows that teach Claude how to use the tools effectively — model selection, prompt engineering, multi-step production pipelines, and brand-aware rendering.

Each generation skill includes per-model reference files with prompting best practices, parameter tables, example prompts, and comparison guidance.

Supported Models

Image Generation

Image Editing

Video Generation

Talking Avatars

These are our top picks. Use list_models to browse 100+ more across all categories.

Install

Claude Code

# 1. Add the marketplace
claude plugin marketplace add CreativeClawCo/creative-claw-marketplace

# 2. Install the plugin
claude plugin install creative-claw@creative-claw-marketplace

# 3. Authenticate — on first use, the MCP server will prompt you to sign in via Clerk OAuth

That's it. The plugin connects to Creative Claw's MCP server and gives you access to all generation tools plus the /creative-claw-onboard, /create-image, /create-video, /create-html-image, and /create-brand-theme skills.

Claude Desktop

Add to your MCP config (claude_desktop_config.json):

{
  "mcpServers": {
    "creative-claw": {
      "type": "http",
      "url": "https://app.creativeclaw.co/mcp"
    }
  }
}

No API keys needed — auth is handled via Clerk OAuth on first connection.

Quick Start

Just talk to Claude naturally:

"Generate a product photo of my headphones on a marble surface, golden hour lighting"
  -> /create-image picks the best model, crafts the prompt, generates

"Make a 15-second cinematic video of coffee being poured in slow motion"
  -> /create-video recommends the right model for physics, generates a reference image, then the video

"Edit this image — change the background to a beach sunset, keep the person unchanged"
  -> /create-image routes to an edit model, preserves identity, swaps background

"Make me a LinkedIn quote card with our brand colors"
  -> /create-html-image writes the HTML, pulls colors/fonts/logo from the saved brand theme, renders via headless Chromium

"Set up our brand — here's our website"
  -> /create-brand-theme extracts colors/fonts/logos from the site, uploads the assets, saves as a reusable theme

"I need a TikTok-style product video for this shoe" [attach image]
  -> /create-video generates reference frames, picks an I2V model, produces the clip

Architecture

You -> Claude + Skills (model selection, prompt engineering, creative direction, brand-aware rendering)
              |
         MCP Tools (generate_image, generate_video, render_html_image, update_theme, ...)
              |
       Creative Claw Server (fal.ai + headless Chromium + R2 storage + Clerk auth)
              |
       Permanent media URLs (never expire)

No API keys. No CLI wrappers. No expiring URLs. Just skills + MCP.

Project Structure

This repo is a marketplace — it contains one or more installable plugins.

.claude-plugin/
  marketplace.json         # Marketplace manifest (required for Claude Code marketplace sync)
  plugin.json              # Root plugin metadata
plugins/
  creative-claw/
    .claude-plugin/
      plugin.json          # Plugin manifest (MCP server config)
    openclaw.plugin.json   # OpenClaw compatibility
    skills/
      creative-claw-onboard/
        SKILL.md           # /creative-claw-onboard — first-time orientation + studio tour
      image-generation/
        SKILL.md           # /create-image — image generation & editing workflow
        references/        # Per-model prompting guides
      video-generation/
        SKILL.md           # /create-video — video generation workflow
        references/        # Per-model prompting guides
      create-html-image/
        SKILL.md           # /create-html-image — HTML → PNG via headless Chromium
      create-brand-theme/
        SKILL.md           # /create-brand-theme — create, extract, update, and apply brand themes

Pricing

Usage-based — pay only for what you generate. No subscriptions, no commitments. Check creativeclaw.co for current rates.

Compatibility

• Claude Code — via .claude-plugin/plugin.json
• Claude Desktop — via MCP server config
• OpenClaw — via openclaw.plugin.json

All use the same skills and connect to the same MCP server.

License

Apache-2.0

Built by Creative Claw Co.