Etapa

An AI cycling coach for beginners and every rider after that.

Etapa builds personalised cycling training plans in plain English — no jargon, no intimidation, no assumption that you already know what FTP means. The iOS app launches soon; in the meantime the coach is already available as an MCP server for any AI assistant.

• Website: getetapa.com
• Launch blog post: getetapa.com/blog/etapa-mcp-launch
• Instagram: @getetapa
• YouTube: @getetapa

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MCP Server

The etapa-mcp package is an MCP server that plugs Etapa's cycling coach into any MCP-compatible AI assistant — Claude Desktop, Cursor, Windsurf, ChatGPT connectors, and more.

What it does

Four tools are exposed:

• generate_training_plan — generates a personalised 2-4 week cycling training plan tailored to the rider's fitness level, goal, and available days.
• cycling_beginner_guide — returns curated, jargon-free guidance across 9 topics: choosing a first bike, essential gear, first rides, nutrition, road safety, bike fit, building a habit, and common beginner mistakes.
• ask_cycling_coach — open-ended Q&A with Etapa's AI cycling coach. Plan adaptations ("I missed a ride, what now?"), training theory, recovery advice — answered in plain English, no jargon.
• review_cycling_plan — give it any cycling plan (from another app, a book, a YouTube video, a coach) and get Etapa's honest structured critique.

All tools are free, no account, no API key required.

Quick install (Claude Desktop)

Add to ~/Library/Application Support/Claude/claude_desktop_config.json:

{
  "mcpServers": {
    "etapa": {
      "command": "npx",
      "args": ["-y", "etapa-mcp"]
    }
  }
}

Restart Claude Desktop, then ask:

"Use Etapa to build me a 3-week plan for my first 30 km ride."

Hosted HTTP endpoint

If you don't want to install anything locally, point any MCP client at:

https://etapa-mcp-production.up.railway.app/mcp

Free, no auth required. Streamable HTTP transport.

Transport options

Transport	How to connect	Use case
stdio	npx -y etapa-mcp	Local AI assistants (Claude Desktop, Cursor, Windsurf)
streamable-http	https://etapa-mcp-production.up.railway.app/mcp	Web-based clients, ChatGPT custom connectors, programmatic integration

Source and documentation

Full MCP server source, development setup, and publishing flow: /mcp-server/.

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The Etapa iOS App

A React Native / Expo app launching soon. Features:

• 24-week training plans with proper periodisation (base → build → peak → taper)
• Live AI coach chat — 6 distinct coach personas you can switch between
• Strava sync for automatic ride tracking
• Plain-English session instructions
• Built specifically for beginners, women getting into cycling, and returning riders

Register interest here — we'll let you know the moment it's live.

Pricing

• Starter — £14.99 one-time, 3 months access (beginner pick)
• Monthly — £7.99/month
• Annual — £49.99/year
• Lifetime — £99.99 launch special

All subscriptions include a 7-day free trial.

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Repository structure

etapa/
├── src/                # React Native / Expo app (iOS + Android)
├── server/             # Node.js API (Railway)
├── mcp-server/         # MCP server (npm: etapa-mcp)
│   ├── README.md       # technical docs
│   └── PLAN.md         # MCP release state + distribution templates
├── admin-dashboard/    # Next.js admin panel
├── website/            # Static marketing site (Vercel)
│   └── blog/           # Long-form content for beginner cyclists
├── supabase/           # Database migrations + config
└── ios/ android/       # Native project files

Strategy & marketing docs

Eight top-level docs covering everything you need to pick up where we left off:

File	What it's for
README.md	This file — repo landing page
CLAUDE.md	Tech context for AI assistants
BRAND.md	Brand bible — voice, tone, audience, visual style
MARKET_RESEARCH.md	Competitive landscape + positioning research
STRATEGY.md	Marketing playbook — pillars, 30-day social launch plan, Holo production playbook, SEO content strategy. Everything about how we go to market.
LAUNCH_PLAN.md	Launch runbook — 3-phase plan to get real users testing in 7 days, then public launch in 5 weeks. Includes every outreach template.
FOUNDER_STORY.md	The founder narrative + the intro-video outline in one file. Read before recording the YouTube video.
DESIGN_SYSTEM.md	Design system — tokens, components, layout patterns, voice-in-UI. Paste at the top of any design chat with Claude.
THIS_WEEK.md	Rolling tactical file — the current week's Instagram content plan. Overwritten every Sunday.
mcp-server/README.md	MCP technical docs + deployment + npm publishing
mcp-server/PLAN.md	MCP release checkpoints + distribution templates (directory submissions, Reddit post, Show HN, etc.)

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License

MIT. See LICENSE for details.

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Questions / feedback

• Found a bug or have a feature idea? Open an issue.
• Email: helloetapa@gmail.com
• Find us on Instagram or YouTube.