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io.github.pijusz/mcp-gads

Google Ads MCP server — query campaigns, keywords, assets & more via natural language

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About io.github.pijusz/mcp-gads

io.github.pijusz/mcp-gads is an MCP server published by pijusz in the Developer Tools category: google Ads MCP server — query campaigns, keywords, assets & more via natural language.

The repository has 1 stars and 0 forks, with the last commit 11 hours ago. Recent commit activity is the strongest signal that reported issues will get attention.

Install

Claude Code
claude mcp add io-github-pijusz-mcp-gads -- npx -y mcp-gads
npx
npx -y mcp-gads

This server has no ConduID identity, so agent calls to it are not receipted. Pin the version you install and review the source before granting it credentials.

Tools (3)

get_account_currencyGet the currency code for an account

Parameters not published.

get_account_hierarchyGet MCC account tree (manager -> client)

Parameters not published.

list_accountsList all accessible Google Ads accounts

Parameters not published.

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README


Quick Start

1. Get Credentials

You need a Google Ads API developer token and OAuth client credentials.

  1. Download your OAuth client JSON from Google Cloud Console
  2. Set environment variables:
export GOOGLE_ADS_DEVELOPER_TOKEN=your-token
export GOOGLE_ADS_CREDENTIALS_PATH=./credentials.json
  1. Run the setup helper to authorize:
npx mcp-gads setup

This opens your browser, completes OAuth, and saves a refresh token.

2. Add to Claude Code

claude mcp add google-ads --scope user --transport stdio \
  -e GOOGLE_ADS_DEVELOPER_TOKEN=your-token \
  -e GOOGLE_ADS_CREDENTIALS_PATH=/path/to/credentials.json \
  -- npx -y mcp-gads@latest

That's it. Restart Claude Code and the tools are available. Every session runs the latest version automatically.

Also works with bunx mcp-gads@latest if you have Bun. Requires Node 18+ when running via npx.

If your environment blocks npm registry access at runtime, install once and run the published binary name directly:

npm i -g mcp-gads@latest
claude mcp add google-ads --scope user --transport stdio \
  -e GOOGLE_ADS_DEVELOPER_TOKEN=your-token \
  -e GOOGLE_ADS_CREDENTIALS_PATH=/path/to/credentials.json \
  -- mcp-gads

Download a pre-built binary from Releases:

Platform File
macOS (Apple Silicon) mcp-gads-darwin-arm64
macOS (Intel) mcp-gads-darwin-x64
Linux mcp-gads-linux-x64
Windows mcp-gads-windows-x64.exe

macOS / Linux:

curl -Lo mcp-gads https://github.com/pijusz/mcp-gads/releases/latest/download/mcp-gads-darwin-arm64
chmod +x mcp-gads
sudo mv mcp-gads /usr/local/bin/
claude mcp add google-ads --scope user --transport stdio \
  -e GOOGLE_ADS_DEVELOPER_TOKEN=your-token \
  -e GOOGLE_ADS_CREDENTIALS_PATH=/path/to/credentials.json \
  -- /usr/local/bin/mcp-gads

Windows (PowerShell):

Invoke-WebRequest -Uri "https://github.com/pijusz/mcp-gads/releases/latest/download/mcp-gads-windows-x64.exe" -OutFile "$env:LOCALAPPDATA\mcp-gads.exe"
claude mcp add google-ads --scope user --transport stdio -e GOOGLE_ADS_DEVELOPER_TOKEN=your-token -e GOOGLE_ADS_CREDENTIALS_PATH=C:\path\to\credentials.json -- "%LOCALAPPDATA%\mcp-gads.exe"

ChatGPT Codex

Codex uses TOML, not JSON. Install once, then add to ~/.codex/config.toml:

npm i -g mcp-gads
[mcp_servers.gads]
command = "mcp-gads"

[mcp_servers.gads.env]
GOOGLE_ADS_DEVELOPER_TOKEN = "your-token"
GOOGLE_ADS_CREDENTIALS_PATH = "/absolute/path/to/credentials.json"

Three gotchas that cause silent failures on Codex:

  • Don't use npx -y without raising the timeout. Codex's default startup_timeout_sec is 10s, which is too short for npx's first-run download. A global install (above) or the prebuilt binary sidesteps this entirely. If you must use npx, add startup_timeout_sec = 30.
  • Env vars must go under [mcp_servers.gads.env]. Codex does not inherit the parent shell environment into stdio servers — exporting vars in your shell won't reach the server.
  • Use absolute paths for GOOGLE_ADS_CREDENTIALS_PATH. Codex spawns the server with its own cwd, so relative paths silently miss.

On Windows some Codex versions use startup_timeout_ms = 20000 instead of _sec.

Claude Desktop

Add to your claude_desktop_config.json:

{
  "mcpServers": {
    "google-ads": {
      "command": "npx",
      "args": ["-y", "mcp-gads@latest"],
      "env": {
        "GOOGLE_ADS_DEVELOPER_TOKEN": "your-token",
        "GOOGLE_ADS_CREDENTIALS_PATH": "/path/to/credentials.json"
      }
    }
  }
}
{
  "mcpServers": {
    "google-ads": {
      "command": "/usr/local/bin/mcp-gads",
      "env": {
        "GOOGLE_ADS_DEVELOPER_TOKEN": "your-token",
        "GOOGLE_ADS_CREDENTIALS_PATH": "/path/to/credentials.json"
      }
    }
  }
}
{
  "mcpServers": {
    "google-ads": {
      "command": "C:\\Users\\YOU\\AppData\\Local\\mcp-gads.exe",
      "env": {
        "GOOGLE_ADS_DEVELOPER_TOKEN": "your-token",
        "GOOGLE_ADS_CREDENTIALS_PATH": "C:\\path\\to\\credentials.json"
      }
    }
  }
}

Tools (39)

Account Management

Tool Description
list_accounts List all accessible Google Ads accounts
get_account_currency Get the currency code for an account
get_account_hierarchy Get MCC account tree (manager -> client)

Queries

Tool Description
execute_gaql_query Run any GAQL query (table output)
run_gaql Run GAQL with format options (table/json/csv)
get_gaql_help GAQL reference guide with syntax, resources, and examples
list_resources List valid GAQL FROM clause resources

Campaigns

Tool Description
get_campaign_performance Campaign metrics (impressions, clicks, cost, conversions)
get_budget_utilization Budget amounts vs actual spend

Ads

Tool Description
get_ad_performance Ad-level performance metrics
get_ad_creatives RSA headlines, descriptions, final URLs

Assets

Tool Description
get_image_assets List image assets with URLs and dimensions
download_image_asset Download a specific image asset to disk
get_asset_usage Find where assets are used (campaigns, ad groups)
analyze_image_assets Image asset performance with metrics

Keywords

Tool Description
generate_keyword_ideas Keyword Planner suggestions from seed keywords
get_keyword_volumes Historical search volume for specific keywords
get_quality_scores Quality scores with component breakdown
get_search_terms Actual search queries triggering your ads

Geographic & Device

Tool Description
get_geographic_performance Performance by location
get_device_performance Performance by device type

Insights

Tool Description
get_recommendations Google's AI optimization suggestions
get_change_history Recent account changes

Extended Tools (disabled by default)

Enable with GOOGLE_ADS_ENABLE_EXTENDED_TOOLS=true:

Tool Description
get_ad_group_performance Ad group metrics with optional campaign filter
get_conversion_actions Conversion actions with settings and performance
get_account_summary Quick dashboard: totals + top 5 campaigns
get_impression_share Competitive position: impression share and lost IS
get_ad_schedule_performance Performance by hour or day of week
get_audience_performance Demographics: age range and gender breakdowns
get_landing_page_performance Landing page URLs with metrics
get_placement_performance Display/PMax placement details
get_asset_group_performance PMax asset group metrics and ad strength
get_video_performance YouTube/video view rates and quartile completion
get_labels Labels and their campaign/ad group assignments

Write Tools (disabled by default)

Enable with GOOGLE_ADS_ENABLE_MUTATIONS=true:

Tool Description
update_campaign_status Pause/enable a campaign
update_ad_group_status Pause/enable an ad group
update_ad_status Pause/enable an ad
update_campaign_budget Change daily budget amount
add_negative_keywords Add negative keywords to a campaign

Configuration

Variable Required Default Description
GOOGLE_ADS_DEVELOPER_TOKEN Yes — API developer token
GOOGLE_ADS_CREDENTIALS_PATH Yes — Path to OAuth client JSON
GOOGLE_ADS_AUTH_TYPE No oauth oauth or service_account
GOOGLE_ADS_CUSTOMER_ID No — Default customer ID (skips passing it per tool)
GOOGLE_ADS_LOGIN_CUSTOMER_ID No — MCC manager account ID
GOOGLE_ADS_IMPERSONATION_EMAIL No — Service account impersonation email
GOOGLE_ADS_ENABLE_MUTATIONS No false Enable write tools
GOOGLE_ADS_ENABLE_EXTENDED_TOOLS No false Enable extended read tools (11 extra)
GOOGLE_ADS_ENV_FILE No .env Path to .env file (loaded if present, never overrides existing env)
GOOGLE_ADS_API_VERSION No v23 Google Ads API version

Updates

Using npx @latest (recommended): You always get the latest version — no manual updates needed.

Using a binary: The server checks for new releases on startup and logs to stderr if outdated:

[mcp-gads] v0.2.0 available (current: v0.1.0). Download: https://github.com/pijusz/mcp-gads/releases/latest

Check your installed version:

mcp-gads --version

To update, download the new binary and replace the old one.

Development

Requires Bun.

git clone https://github.com/pijusz/mcp-gads.git
cd mcp-gads
bun install
bun test           # tests
bun run build      # standalone binary
bun run inspect    # MCP Inspector
bun run check      # biome format + lint

License

MIT

README copy captured when this server was indexed; it may lag the repository. The original is authoritative.

Questions

About io.github.pijusz/mcp-gads

How do I install io.github.pijusz/mcp-gads?

Run claude mcp add io-github-pijusz-mcp-gads -- npx -y mcp-gads, then add the server to your MCP client's configuration.

Is io.github.pijusz/mcp-gads safe to use with an AI agent?

Its trust score is 37 out of 100 (low). It passes 1 of the 1 static security checks run so far. It has no ConduID identity yet, so agent calls to it are not receipted.

Is io.github.pijusz/mcp-gads still maintained?

Yes — the last commit was 11 hours ago. The repository has 1 stars and 0 forks.