Sld Skills Library
SMART Lead Digital Skills Library - 27 production skills for Claude AI
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SLD Skills Library
Public backup of the SMART Lead Digital skills library for Claude AI (Cowork / Claude Code).
What This Is
A collection of 27 production skills used by SMART Lead Digital for marketing strategy, content creation, SEO, ad management, document generation, and client delivery. Each skill is a structured prompt system that gives Claude domain-specific expertise and workflows.
Repository Structure
sld-skills-library/
βββ SKILLS-INDEX.md # Master index of all 113 skills (89 custom + 24 managed)
βββ README.md
βββ skills/
βββ [skill-name]/
βββ SKILL.md # Primary skill instructions
βββ references/ # Optional supporting documents
Included Skills (27)
Marketing & Advertising
| Skill | References | Description |
|---|---|---|
clint-content-system | 0 | Complete content creation system for persuasive marketing copy, educational content, and brand voice |
email-launch-promo-skill | 0 | High-converting 5-part email launch sequences (Bank Refill Launch Sequence) |
email-performance-patterns | 0 | Email performance analysis and optimization patterns |
hernan-text-ads-clint-content-gads-skill | 0 | Hernan Vazquez-style text-based Meta ad creatives with audience psychology |
ab-split-test-engineering | 0 | A/B split test engineering following Neil Patel's methodology |
low-ticket-acquisition | 0 | Hernan Vazquez's OFA Framework for low-ticket customer acquisition funnels |
SEO & Local Marketing
| Skill | References | Description |
|---|---|---|
local-seo-specialist | 11 | Complete local SEO management for service-based businesses |
link-building-outreach | 7 | Link building and outreach strategy with templates and tactics |
Google & Meta Ads
| Skill | References | Description |
|---|---|---|
google-ads-local | 0 | Google Ads management and optimization for local service businesses |
Client Profiles & Avatars
| Skill | References | Description |
|---|---|---|
peak-city-puppy-avatars | 0 | Customer avatar knowledge base for Peak City Puppy (Raleigh/Triangle, NC) |
holly-springs-pest-control | 0 | Client-specific skill for Holly Springs Pest Control |
clint-operating-profile | 0 | Decision-filter and communication calibration for Clint Whitney |
Document Creation
| Skill | References | Description |
|---|---|---|
docx | 0 | Microsoft Word (.docx) creation, editing, and analysis |
pptx | 0 | Microsoft PowerPoint (.pptx) presentation creation and editing |
xlsx | 0 | Microsoft Excel (.xlsx) spreadsheet creation and analysis |
pdf | 0 | PDF manipulation: extract, create, merge, split, forms |
Development & Tooling
| Skill | References | Description |
|---|---|---|
mcp-builder | 0 | Guide for creating MCP servers (Python FastMCP / Node MCP SDK) |
skill-creator | 0 | Create, modify, measure, and optimize skills |
web-artifacts-builder | 0 | Multi-component Claude.ai HTML artifacts (React, Tailwind, shadcn/ui) |
schedule | 0 | Create scheduled tasks for recurring automation |
Creative & Design
| Skill | References | Description |
|---|---|---|
canvas-design | 0 | Visual art in .png and .pdf using design philosophy |
algorithmic-art | 0 | Generative art using p5.js with seeded randomness |
theme-factory | 0 | Styling artifacts with 10 pre-set themes or custom themes |
brand-guidelines | 0 | Anthropic brand colors and typography for artifacts |
slack-gif-creator | 0 | Animated GIFs optimized for Slack |
Operations & Communication
| Skill | References | Description |
|---|---|---|
doc-coauthoring | 0 | Structured workflow for co-authoring documentation |
internal-comms | 0 | Internal communications (status reports, updates, newsletters) |
Reference Files
Two skills include supporting reference documents:
- local-seo-specialist (11 files): audit-storage, competitor-analysis, content-creation, gbp-optimization, geo-ai-optimization, keyword-research, link-optimization, on-page-audit, schema-templates, site-audit, wordpress-implementation
- link-building-outreach (7 files): anchor-text-safety, citation-building, email-templates, link-tactics, monitoring-reporting, prospect-research, risk-management
Skills Not Included
Two skills were unavailable at migration time (no Google Drive backup, no local disk source):
copywritinglow-ticket-extended
If these are rebuilt later, they can be added to this repo.
Usage
In Cowork / Claude Code
Point your skill path to the cloned repo's skills/ directory, or copy individual skill folders into your .skills/skills/ or .claude/skills/ directory.
As Reference
Each SKILL.md file is a standalone prompt document. Read it to understand the framework, then adapt it for your own Claude setup.
Skills Index
The SKILLS-INDEX.md file at the repo root is the master catalog of all 113 skills in the SMART Lead Digital library (89 custom + 24 managed). It includes skills beyond the 27 backed up here, covering the full ecosystem with categories, descriptions, and metadata.
License
Proprietary. Copyright The Whitney Group LLC / SMART Lead Digital. All rights reserved.
