SLD Skills Library

Public backup of the SMART Lead Digital skills library for Claude AI (Cowork / Claude Code).

What This Is

A collection of 27 production skills used by SMART Lead Digital for marketing strategy, content creation, SEO, ad management, document generation, and client delivery. Each skill is a structured prompt system that gives Claude domain-specific expertise and workflows.

Repository Structure

sld-skills-library/
├── SKILLS-INDEX.md          # Master index of all 113 skills (89 custom + 24 managed)
├── README.md
└── skills/
    └── [skill-name]/
        ├── SKILL.md           # Primary skill instructions
        └── references/        # Optional supporting documents

Included Skills (27)

Marketing & Advertising

Skill	References	Description
clint-content-system	0	Complete content creation system for persuasive marketing copy, educational content, and brand voice
email-launch-promo-skill	0	High-converting 5-part email launch sequences (Bank Refill Launch Sequence)
email-performance-patterns	0	Email performance analysis and optimization patterns
hernan-text-ads-clint-content-gads-skill	0	Hernan Vazquez-style text-based Meta ad creatives with audience psychology
ab-split-test-engineering	0	A/B split test engineering following Neil Patel's methodology
low-ticket-acquisition	0	Hernan Vazquez's OFA Framework for low-ticket customer acquisition funnels

SEO & Local Marketing

Skill	References	Description
local-seo-specialist	11	Complete local SEO management for service-based businesses
link-building-outreach	7	Link building and outreach strategy with templates and tactics

Google & Meta Ads

Skill	References	Description
google-ads-local	0	Google Ads management and optimization for local service businesses

Client Profiles & Avatars

Skill	References	Description
peak-city-puppy-avatars	0	Customer avatar knowledge base for Peak City Puppy (Raleigh/Triangle, NC)
holly-springs-pest-control	0	Client-specific skill for Holly Springs Pest Control
clint-operating-profile	0	Decision-filter and communication calibration for Clint Whitney

Document Creation

Skill	References	Description
docx	0	Microsoft Word (.docx) creation, editing, and analysis
pptx	0	Microsoft PowerPoint (.pptx) presentation creation and editing
xlsx	0	Microsoft Excel (.xlsx) spreadsheet creation and analysis
pdf	0	PDF manipulation: extract, create, merge, split, forms

Development & Tooling

Skill	References	Description
mcp-builder	0	Guide for creating MCP servers (Python FastMCP / Node MCP SDK)
skill-creator	0	Create, modify, measure, and optimize skills
web-artifacts-builder	0	Multi-component Claude.ai HTML artifacts (React, Tailwind, shadcn/ui)
schedule	0	Create scheduled tasks for recurring automation

Creative & Design

Skill	References	Description
canvas-design	0	Visual art in .png and .pdf using design philosophy
algorithmic-art	0	Generative art using p5.js with seeded randomness
theme-factory	0	Styling artifacts with 10 pre-set themes or custom themes
brand-guidelines	0	Anthropic brand colors and typography for artifacts
slack-gif-creator	0	Animated GIFs optimized for Slack

Operations & Communication

Skill	References	Description
doc-coauthoring	0	Structured workflow for co-authoring documentation
internal-comms	0	Internal communications (status reports, updates, newsletters)

Reference Files

Two skills include supporting reference documents:

• local-seo-specialist (11 files): audit-storage, competitor-analysis, content-creation, gbp-optimization, geo-ai-optimization, keyword-research, link-optimization, on-page-audit, schema-templates, site-audit, wordpress-implementation
• link-building-outreach (7 files): anchor-text-safety, citation-building, email-templates, link-tactics, monitoring-reporting, prospect-research, risk-management

Skills Not Included

Two skills were unavailable at migration time (no Google Drive backup, no local disk source):

• copywriting
• low-ticket-extended

If these are rebuilt later, they can be added to this repo.

Usage

In Cowork / Claude Code

Point your skill path to the cloned repo's skills/ directory, or copy individual skill folders into your .skills/skills/ or .claude/skills/ directory.

As Reference

Each SKILL.md file is a standalone prompt document. Read it to understand the framework, then adapt it for your own Claude setup.

Skills Index

The SKILLS-INDEX.md file at the repo root is the master catalog of all 113 skills in the SMART Lead Digital library (89 custom + 24 managed). It includes skills beyond the 27 backed up here, covering the full ecosystem with categories, descriptions, and metadata.

License

Proprietary. Copyright The Whitney Group LLC / SMART Lead Digital. All rights reserved.